AmazonAdBot user agent
Operated by Amazon
AmazonAdBot is the crawler Amazon Ads uses to review pages where Amazon ads appear or link to.
The AmazonAdBot bot at a glance
- AmazonAdBot is operated by Amazon and checks landing pages for an advertising platform.
- The robots.txt token for AmazonAdBot is AmazonAdBot.
- Blocking a platform fetcher has no effect on organic search rankings.
- AmazonAdBot robots.txt support: Not documented.
- Recommendation for Generative Engine Optimization (GEO): Allow.
What is AmazonAdBot?
AmazonAdBot checks pages for Amazon’s advertising products.
Advertisers and publishers working with Amazon Ads should allow it.
Should you block AmazonAdBot?
Allow AmazonAdBot unless it causes a measurable load problem.
| Effect on search rankings | Blocking a platform fetcher has no effect on organic search rankings. |
|---|---|
| Effect on AI visibility | Blocking breaks the feature the fetcher serves, such as ad approval or feed updates. |
| Follows robots.txt | Not documented |
| Recommendation | Allow |
How to block or allow AmazonAdBot
Put the robots.txt rule in the file at the root of every domain and subdomain, for example https://example.com/robots.txt. The token AmazonAdBot is matched case-insensitively. robots.txt alone may not stop AmazonAdBot, so add the Nginx, Apache or Cloudflare rule as well.
robots.txt: block
# Block AmazonAdBot
User-agent: AmazonAdBot
Disallow: /robots.txt: allow
# Allow AmazonAdBot
User-agent: AmazonAdBot
Allow: /robots.txt: partial
# Keep AmazonAdBot out of private areas only
User-agent: AmazonAdBot
Disallow: /wp-admin/
Disallow: /cart/
Disallow: /checkout/
Disallow: /my-account/
Allow: /Nginx
# Nginx: return 403 to AmazonAdBot
if ($http_user_agent ~* "(AmazonAdBot)") {
return 403;
}Apache
# Apache .htaccess: return 403 to AmazonAdBot
RewriteEngine On
RewriteCond %{HTTP_USER_AGENT} (AmazonAdBot) [NC]
RewriteRule .* - [F,L]Cloudflare WAF
# Cloudflare > Security > WAF > Custom rule, action: Block
(http.user_agent contains "AmazonAdBot")How to verify real AmazonAdBot traffic
Amazon publishes no IP list or reverse DNS pattern for AmazonAdBot, so the user agent cannot be verified. Anyone can send the same string. Rate-limit unusual volume instead of trusting the name.
How to find AmazonAdBot in your server logs
Search the web server access log for the token. The command below counts AmazonAdBot requests per URL on Nginx or Apache.
grep -i "AmazonAdBot" access.log | awk '{print $7}' | sort | uniq -c | sort -rn | head -20For a full report per AI bot, upload the log to the AI Log File Analyzer, a free tool by Justin Hà.
AmazonAdBot user agent string
The full user agent Amazon publishes for AmazonAdBot. Version numbers such as Chrome/W.X.Y.Z change over time, so match the token, not the whole string.
AmazonAdBotAmazonAdBot FAQ
AmazonAdBot identifies itself with the robots.txt token "AmazonAdBot". A typical request header reads: AmazonAdBot
Amazon has not documented how AmazonAdBot treats robots.txt. Add a robots.txt rule and back it with a server rule if the traffic matters to you.
Blocking a platform fetcher has no effect on organic search rankings. Blocking breaks the feature the fetcher serves, such as ad approval or feed updates.
Add two lines to the robots.txt file at the root of each domain and subdomain: "User-agent: AmazonAdBot" followed by "Disallow: /". The token is case-insensitive. Changes can take up to 24 hours to be picked up.
Not reliably. Amazon publishes no IP list or reverse DNS pattern for AmazonAdBot, so anyone can send the same user agent. Rate-limit unusual volume instead of trusting the name.
Search your server access log for "AmazonAdBot", for example with: grep -i "AmazonAdBot" access.log. The AI Log File Analyzer by Justin Hà counts visits per AI bot from an uploaded log file.
Sources: Public bot registry. Last reviewed by Justin Hà.
See which of these bots actually reach your website
The AI Log File Analyzer by Justin Hà counts visits from GPTBot, ClaudeBot, PerplexityBot and other AI crawlers in your server log, for free. The GEO Technical Package sets up robots.txt, llms.txt and crawler access for AI search.
