Amazonbot user agent
Operated by Amazon
Amazonbot is Amazon's web crawler used to improve Amazon products and services, which can include training Amazon AI models.
The Amazonbot bot at a glance
- Amazonbot is operated by Amazon and collects public web pages that may be used to train AI models, and crawls web pages for a search engine index.
- The robots.txt token for Amazonbot is Amazonbot.
- Blocking an AI training crawler has no effect on Google or Bing rankings.
- Amazonbot robots.txt support: Yes.
- Recommendation for Generative Engine Optimization (GEO): Your choice.
What is Amazonbot?
Amazonbot crawls public pages so Amazon can improve services such as Alexa answers. Amazon states that collected content may be used to train its AI models.
Amazon operates Amzn-SearchBot for search and Amzn-User for user requests, so each purpose can be controlled separately.
Should you block Amazonbot?
Blocking Amazonbot is a business decision: it protects your content but can lower how well AI products know your brand.
| Effect on search rankings | Blocking an AI training crawler has no effect on Google or Bing rankings. |
|---|---|
| Effect on AI visibility | Blocking keeps your future pages out of that company's training data, so its models may know less about your brand over time. It does not remove you from that company's AI search, which uses a separate bot. |
| Follows robots.txt | Yes |
| Recommendation | Your choice |
How to block or allow Amazonbot
Put the robots.txt rule in the file at the root of every domain and subdomain, for example https://example.com/robots.txt. The token Amazonbot is matched case-insensitively.
robots.txt: block
# Block Amazonbot
User-agent: Amazonbot
Disallow: /robots.txt: allow
# Allow Amazonbot
User-agent: Amazonbot
Allow: /robots.txt: partial
# Keep Amazonbot out of private areas only
User-agent: Amazonbot
Disallow: /wp-admin/
Disallow: /cart/
Disallow: /checkout/
Disallow: /my-account/
Allow: /Nginx
# Nginx: return 403 to Amazonbot
if ($http_user_agent ~* "(Amazonbot)") {
return 403;
}Apache
# Apache .htaccess: return 403 to Amazonbot
RewriteEngine On
RewriteCond %{HTTP_USER_AGENT} (Amazonbot) [NC]
RewriteRule .* - [F,L]Cloudflare WAF
# Cloudflare > Security > WAF > Custom rule, action: Block
(http.user_agent contains "Amazonbot")How to verify real Amazonbot traffic
Amazon publishes the IP ranges that Amazonbot uses. A request with the Amazonbot user agent from an IP outside that list is an impersonator.
How to find Amazonbot in your server logs
Search the web server access log for the token. The command below counts Amazonbot requests per URL on Nginx or Apache.
grep -i "Amazonbot" access.log | awk '{print $7}' | sort | uniq -c | sort -rn | head -20For a full report per AI bot, upload the log to the AI Log File Analyzer, a free tool by Justin Hà.
Amazonbot user agent string
The full user agent Amazon publishes for Amazonbot. Version numbers such as Chrome/W.X.Y.Z change over time, so match the token, not the whole string.
Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; Amazonbot/0.1) Chrome/W.X.Y.Z Safari/537.36Amazonbot FAQ
Amazonbot identifies itself with the robots.txt token "Amazonbot". A typical request header reads: Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; Amazonbot/0.1) Chrome/W.X.Y.Z Safari/537.36
Yes. Amazon states that Amazonbot follows robots.txt rules written for the "Amazonbot" token.
Blocking an AI training crawler has no effect on Google or Bing rankings. Blocking keeps your future pages out of that company's training data, so its models may know less about your brand over time. It does not remove you from that company's AI search, which uses a separate bot.
Add two lines to the robots.txt file at the root of each domain and subdomain: "User-agent: Amazonbot" followed by "Disallow: /". The token is case-insensitive. Changes can take up to 24 hours to be picked up.
Yes. Amazon publishes the IP ranges Amazonbot uses. Check the request IP against that list; a matching user agent from any other IP is an impersonator.
Search your server access log for "Amazonbot", for example with: grep -i "Amazonbot" access.log. The AI Log File Analyzer by Justin Hà counts visits per AI bot from an uploaded log file.
Sources: Amazon crawler documentation. Last reviewed by Justin Hà.
See which of these bots actually reach your website
The AI Log File Analyzer by Justin Hà counts visits from GPTBot, ClaudeBot, PerplexityBot and other AI crawlers in your server log, for free. The GEO Technical Package sets up robots.txt, llms.txt and crawler access for AI search.
