Justin Hà has 4+ years of experience in SEO and 2 years of hands-on experience with GEO (Generative Engine Optimization) for AI-driven search and LLM platforms.
Justin Hà specializes in hospitality growth, helping local restaurants, hotels, resorts, and tour agencies move beyond reliance on OTAs by increasing direct bookings, growing revenue, and building brands customers actually remember.
Justin Hà have completed 30+ projects across Vietnam and global markets, including the US, UK, Australia, and Asia, working across industries such as e-commerce, healthcare, tourism, retail, education, and beauty.
With a strong focus on Semantic SEO, I build comprehensive Topical Authority by creating valuable, well-structured content that lays a solid foundation for sustainable SEO growth in the AI era.
Justin Hà helps brands win visibility in AI search across ChatGPT, Perplexity, AI mode, and Google AI Overviews. By combining semantic content architecture, entity optimization, and brand positioning, I help brands earn consistent mentions across AI-powered discovery platforms.
I assess and benchmark your brand’s visibility across leading large language models, including ChatGPT, Perplexity, and other AI-powered search engines.
What You Get:
I structure your website so AI systems clearly understand who you are, what you do, and why your brand should be trusted.
What You Get:
I create and deploy content engineered specifically to surface in LLM responses and AI-generated answers.
What You Get:
I build and reinforce the signals AI models rely on to decide which brands to trust, reference, and recommend in generated answers.
What I Do:
What You Get:
I continuously test real user prompts and track how your brand appears in AI-generated responses, then refine strategy based on what actually works.
What I Do:
What You Get:
Traditional SEO focuses on ranking websites in Google’s search results. GEO (Generative Engine Optimization) is about making your brand visible and recommended inside AI-generated answers from platforms like ChatGPT, Perplexity, and Claude. Instead of optimizing for clicks, GEO optimizes for being cited, mentioned, and trusted by AI models when users ask questions.
GEO works alongside traditional SEO. SEO builds crawlable authority and traffic, while GEO ensures your brand is surfaced and recommended inside AI-generated answers. Together, they strengthen visibility across both search engines and AI-driven discovery.
AI search is growing rapidly and already influencing millions of buying decisions. Platforms like ChatGPT and Perplexity are becoming a primary discovery layer, especially for research-driven and high-intent queries. Brands that invest early are building visibility and authority that compounds over time—much like SEO did in the early 2010s.
We optimize your content, structure, and metadata so large language models can clearly understand and trust your brand. This includes engineering prompt-aligned content, strengthening authority signals across sources AI models learn from (such as Reddit, YouTube, and LinkedIn), and continuously testing real prompts to ensure your brand appears in AI-generated answers.
GEO and AI SEO work best for businesses that rely on trust, expertise, and high-intent discovery. This includes B2B companies, SaaS platforms, professional services, ecommerce brands in competitive niches, and any business where buyers research before making a decision. If your customers ask questions before they buy, GEO helps ensure your brand is the answer AI recommends.
Absolutely. GEO performs particularly well in local and niche markets where expertise and specificity matter. AI models prioritize clear, authoritative answers, making it easier for focused brands to be recommended when users ask targeted questions.
Yes. GEO is especially valuable for small teams and startups because it allows you to build authority and visibility without competing head-on with larger brands on traditional search rankings. We tailor scope and execution to match your resources and growth stage.
Some clients start seeing AI visibility and early leads within 4–8 weeks, while more competitive niches take longer. Like SEO, GEO compounds over time, but we accelerate results through direct prompt testing, structured content, and strategic distribution of AI trust signals.
No one can guarantee placement in AI-generated responses. However, we significantly increase your chances by combining on-site optimization, off-site authority signals, structured data, prompt testing, and LLM-friendly content designed to align with how AI models select and recommend sources.
No. We handle the technical setup, AI optimization, and ongoing testing for you. We work closely with your team to gather context and approvals, but you don’t need in-house technical or AI expertise to get results.
GEO is designed to drive more than visibility. When your brand is consistently mentioned and recommended in AI-generated answers, it influences high-intent buyers at the moment they’re researching solutions. This builds trust earlier in the decision process, leading to stronger inbound leads, higher-quality traffic, and increased conversion rates over time.
We track brand mentions, citations, and recommendation frequency across AI platforms using controlled prompt testing, visibility snapshots, and trend comparisons over time. Reporting focuses on changes in AI presence, sentiment, and coverage for high-intent queries—not just raw impressions.
We actively monitor and optimize for major AI discovery platforms including ChatGPT, Perplexity, Google AI Overviews, and Gemini, while adapting our approach as new models and interfaces emerge.
