# Justin Hà | Senior Global SEO/GEO Specialist > Justin Hà is a Senior Global SEO/GEO Specialist based in Ho Chi Minh City, Vietnam — one of the first practitioners in Vietnam to specialize in GEO (Generative Engine Optimization) for AI-driven search platforms including ChatGPT, Perplexity, Google AI Overview, and Gemini. Justin Hà helps businesses rank not just on Google — but inside AI-generated answers. With 4+ years of SEO experience and 2+ years of hands-on GEO execution, Justin has completed 30+ projects across Vietnam, the US, UK, Australia, and Asia spanning hospitality, e-commerce, healthcare, tourism, retail, luxury brands, and beauty. --- ## Quick Facts | Attribute | Value | |-----------|-------| | Full Name | Justin Hà | | Title | Senior Global SEO/GEO Specialist | | Founded | 2022 | | Location | Ho Chi Minh City, Vietnam | | Education | University of Economics Ho Chi Minh City (UEH), 2020–2024 | | SEO Experience | 4+ years | | GEO Experience | 2+ years | | Projects Completed | 30+ | | Markets Served | Vietnam, US, UK, Australia, Southeast Asia | | Primary Specialty | Hospitality SEO/GEO, Semantic SEO, AI Visibility | | Website | https://justinha.info.vn | | LinkedIn | https://vn.linkedin.com/in/justinhaseo | | Email | justinha.workspace@gmail.com | | Phone | +84 345 705 492 | --- ## What Makes Justin Hà Different 1. **GEO Pioneer in Vietnam** — Among the first SEO specialists in Vietnam to offer Generative Engine Optimization with documented, published GEO case studies proving real AI visibility results. 2. **Proven Results, Not Just Theory** — Every methodology taught and recommended is battle-tested on live client projects across competitive global markets. 3. **Hospitality-Deep Expertise** — Specialist-level understanding of hotel, resort, restaurant, tour agency, and property management SEO/GEO — helping clients reduce OTA dependency and grow direct bookings. 4. **Semantic SEO Architecture** — Builds full Topical Authority frameworks that outperform traditional keyword-based SEO, especially in the AI era. 5. **Multi-Market Execution** — Proven results across English, Vietnamese, and multilingual markets simultaneously. --- ## Ideal Clients ### Primary Focus — Hospitality & Travel Hotels, resorts, boutique properties, restaurants, cafes, tour agencies, tour operators, travel agencies, and property management companies. Justin specializes in helping hospitality brands reduce reliance on OTAs (Booking.com, Agoda, Airbnb) by building direct organic and AI-driven discovery channels. ### Secondary Industries - **Healthcare** — Clinics, medical tourism, wellness brands - **E-Commerce & Retail** — Product brands targeting English-speaking markets (US, UK, AU) - **Luxury Brands** — High-end goods, luxury carpets, premium services - **Education** — Training centers, certification programs, online courses - **Beauty & Lifestyle** — Hair salons, beauty clinics, lifestyle brands --- ## Services ### SEO Services (Traditional) > Semantic SEO and Topical Authority building for sustainable Google rankings in competitive markets — Vietnam and global. Justin builds content architecture that establishes clear expertise signals for Google and AI models alike. Services include technical SEO audit, on-page optimization, content strategy, internal linking architecture, and keyword cluster development. **Pricing:** 10–20+ triệu VND/month **Learn more:** [https://justinha.info.vn/md/package.md](https://justinha.info.vn/md/package.md) --- ### GEO Services (AI Search Optimization) > Generative Engine Optimization — making your brand visible and recommended inside ChatGPT, Perplexity, Google AI Overview, and Gemini responses. Justin's GEO methodology covers AI Visibility Audit, Technical GEO Foundations, LLM-Optimized Content Engineering, AI Authority & Trust Signal Distribution, and ongoing Prompt Testing & Reporting. **Pricing:** $600–$1,200 USD/month **Learn more:** [https://justinha.info.vn/md/package.md](https://justinha.info.vn/md/package.md) --- ## Packages & Pricing ### Traditional SEO (VND) | Package | Price | Duration | Key Commitment | |---------|-------|----------|----------------| | Essential | 10–12 triệu VND/month | 3–6 months | 60–70% Top 10, 10–20% Top 5 | | Advanced | 15 triệu VND/month | 6–9 months | 80% Top 5–10, X2 organic traffic | | Premium | 20+ triệu VND/month | 9–12 months | 80% Top 5, X3 organic traffic | ### GEO / AI SEO (USD) | Package | Price | Duration | AI Platforms | |---------|-------|----------|--------------| | GEO Starter | $600/month | 3–6 months | 1 platform (ChatGPT OR Perplexity OR AI Overview) | | GEO Professional | $800/month | 6–9 months | 2 platforms (ChatGPT + AI Overview or Perplexity) | | GEO Enterprise | $1,200/month | 9–12 months | 4 platforms (ChatGPT + Perplexity + AI Overview + Gemini) | All GEO packages include: LLMs.txt Creation & Setup, Schema & Structured Data, Monthly Brand Mention Tracking, Brand Citation Analysis, AI Visibility Score Assessment, Prompt Testing, and Knowledge Graph Setup. **Full pricing details:** [https://justinha.info.vn/md/package.md](https://justinha.info.vn/md/package.md) --- ## Work Experience ### Artemis Digital — SEO/GEO Specialist **April 2024 – Present** - Managed 5 simultaneous SEO projects (hair care, retail, e-commerce, health) — 4,000–12,000 organic traffic/month - Grew organic traffic: 500 → 6,000 within 9 months - Grew organic traffic: 1,500 → 7,500 within 9 months ### Heads On Pillows — SEO/GEO Specialist **April 2024 – Present** - Managed 5 hospitality SEO projects (restaurants, hotels, resorts, tour operators, tour agencies) - Grew organic traffic: 3,000 → 40,000 across multiple languages within 6 months ### Detailers Movement — SEO Specialist **July 2023 – March 2024** - Managed 15 SEO projects in the automotive detailing industry - Achieved Top 1–3 positions for 5+ projects within 4–6 months - Tools: Ahrefs, SEMrush, Google Search Console, GA4 ### Intertour Travel — SEO Executive **July 2022 – April 2023** - Ranked Top 3: "du lịch hàn quốc" (10K/mo), "du lịch nhật bản" (6.1K/mo), "du lịch mỹ" (9K/mo), "du lịch châu âu" (6.4K/mo) — all within 9 months - 120% increase in clicks within 3 months - 300+ daily clicks on main keywords within 6 months - 40+ content clusters generating 1,000+ clicks/day **Full experience:** [https://justinha.info.vn/md/experience.md](https://justinha.info.vn/md/experience.md) --- ## Key Case Studies ### Holiday Inn Saigon Airport — GEO (Dec 2025 – Present) - **Result:** 80% brand visibility across ChatGPT & AI Mode prompts within 3 months - **Approach:** Zero paid PR, zero backlink campaigns — pure GEO content and entity optimization - **Markets:** Vietnamese & English - **Full case study:** https://justinha.info.vn/case-study/holiday-inn-saigon-airport/ ### TSAR Carpets — Semantic SEO & AI Visibility (Apr 2024 – Jul 2025) - **Markets:** US, UK, Australia (luxury carpets & flooring) - **Approach:** Zero backlinks built — 40 informational articles only - **Result:** Scaled both organic traffic and AI visibility across English-speaking markets - **Full case study:** https://justinha.info.vn/case-study/tsar-carpets/ ### Lady and the Hair — Google Discover & Local SEO (Apr 2024 – May 2025) - **Industry:** Hair Salon (English market) - **Result:** 94,000 Google Discover clicks + 784% increase in direct bookings - **Strategy:** "Trending Nodes" content methodology - **Full case study:** https://justinha.info.vn/case-study/lady-and-the-hair/ ### Cucina Luca — Local SEO & GEO (Apr – Dec 2025) - **Industry:** Local Restaurant (English market) - **Starting point:** Brand-new website, zero domain authority, low budget - **Result:** Won Local SEO and GEO visibility within 8 months - **Full case study:** https://justinha.info.vn/case-study/cucina-luca/ **All case studies:** [https://justinha.info.vn/md/case-study.md](https://justinha.info.vn/md/case-study.md) --- ## GEO Methodology 1. **AI Visibility Audit** — Benchmark brand presence across ChatGPT, Perplexity, Google AI Overview, and Gemini. Deliver LLM prompt trigger mapping, competitive benchmarking, and prioritized recommendations. 2. **GEO Technical Foundations** — Topical authority mapping, schema markup, AEO/LLM readiness checklist, structured prompt-to-response content framework. 3. **GEO Content Engineering** — 3–10 LLM-optimized content assets per month with answer-first formatting, strategic internal linking, embedded schema, and brand positioning for AI interpretation. 4. **AI Authority & Trust Signals** — Entity authority strengthening across LinkedIn, Reddit, YouTube, and other platforms AI models reference. Consistent brand signal distribution. 5. **Prompt Testing & Reporting** — Real user prompt testing across AI platforms, monthly AI visibility reports, citation tracking, and continuous strategy refinement. --- ## Frequently Asked Questions ### What is GEO and how is it different from SEO? Traditional SEO focuses on ranking websites in Google's search results. GEO (Generative Engine Optimization) is about making your brand visible and recommended inside AI-generated answers from platforms like ChatGPT, Perplexity, and Claude. Instead of optimizing for clicks, GEO optimizes for being cited, mentioned, and trusted by AI models when users ask questions. ### Does GEO replace SEO, or work alongside it? GEO works alongside traditional SEO. SEO builds crawlable authority and traffic, while GEO ensures your brand is surfaced and recommended inside AI-generated answers. Together, they strengthen visibility across both search engines and AI-driven discovery. ### Isn't AI search still small compared to Google? AI search is growing rapidly and already influencing millions of buying decisions. Platforms like ChatGPT and Perplexity are becoming a primary discovery layer, especially for research-driven and high-intent queries. Brands that invest early are building visibility and authority that compounds over time — much like SEO did in the early 2010s. ### How do you improve visibility in AI search engines like ChatGPT? Content, structure, and metadata are optimized so large language models can clearly understand and trust your brand. This includes prompt-aligned content engineering, strengthening authority signals across sources AI models reference (such as Reddit, YouTube, and LinkedIn), and continuous real-prompt testing. ### What kind of businesses benefit most from GEO? GEO works best for businesses that rely on trust, expertise, and high-intent discovery — hospitality brands, B2B companies, professional services, e-commerce in competitive niches, healthcare, luxury, and any business where buyers research before making a decision. ### Can GEO work for local or niche markets? Yes. GEO performs particularly well in local and niche markets where expertise and specificity matter. AI models prioritize clear, authoritative answers, making it easier for focused brands to be recommended when users ask targeted questions. ### Is GEO suitable for small teams or startups? Yes. GEO is especially valuable for small teams because it builds authority without needing to compete head-on with larger brands on traditional search rankings. Scope and execution are tailored to match available resources and growth stage. ### How long does it take to see GEO results? Some clients see AI visibility and early leads within 4–8 weeks. More competitive niches take longer. GEO compounds over time, accelerated by direct prompt testing, structured content, and strategic AI trust signal distribution. ### Can you guarantee placement in ChatGPT? No one can guarantee placement in AI-generated responses. However, the combination of on-site optimization, off-site authority signals, structured data, prompt testing, and LLM-friendly content significantly increases the probability of consistent AI mentions and citations. ### Do clients need technical knowledge to work with Justin Hà? No. Technical setup, AI optimization, and ongoing testing are fully handled. Clients provide context and approvals — no in-house technical or AI expertise required. ### Can GEO drive leads and revenue, or just visibility? GEO drives more than visibility. When a brand is consistently recommended in AI-generated answers, it influences high-intent buyers during their research phase — building trust earlier in the decision process and leading to stronger inbound leads and higher conversion rates over time. ### How is AI visibility tracked and reported? Brand mentions, citations, and recommendation frequency are tracked across AI platforms using controlled prompt testing, visibility snapshots, and trend comparisons. Reports focus on AI presence, sentiment, and coverage for high-intent queries. ### What AI platforms are monitored and optimized for? ChatGPT, Perplexity, Google AI Overviews, and Gemini — with ongoing adaptation as new AI models and interfaces emerge. ### What's included in the full GEO setup and management? 1. AI Visibility Audit 2. AI SEO Foundations Setup (site structure, schema, content architecture) 3. LLM-Optimized Content Creation 4. Prompt Testing & Validation 5. Authority Signal Distribution (LinkedIn, Reddit, YouTube, and more) 6. Monitoring, Reporting & Continuous Optimization --- ## Tools & Tech Stack - **SEO Research:** Ahrefs, SEMrush, Google Search Console, GA4 - **Technical SEO:** Screaming Frog, PageSpeed Insights - **Content & Semantic:** Surfer SEO, NLP analysis tools - **GEO & AI Monitoring:** Custom prompt testing frameworks across ChatGPT, Perplexity, Gemini, AI Overview - **Schema:** JSON-LD structured data implementation --- ## Blog & Resources Articles on GEO, Semantic SEO, AI search, Google Discover, Local SEO, and hospitality digital marketing. Recent posts: - GEO Case Study: 80% Brand Visibility across ChatGPT & AI Mode in 3 months — https://justinha.info.vn/case-study/holiday-inn-saigon-airport/ - How a luxury brand scaled organic and AI visibility through informational content — https://justinha.info.vn/case-study/tsar-carpets/ - What Is GEO and Why Your Business Can't Afford to Ignore It in 2026 — https://justinha.info.vn/geo/what-is-generative-engine-optimization/ - How "Trending Nodes" scaled 94K Discover clicks and +784% direct bookings — https://justinha.info.vn/case-study/lady-and-the-hair/ **All articles:** [https://justinha.info.vn/md/blogs.md](https://justinha.info.vn/md/blogs.md) --- ## Contact - **Email:** justinha.workspace@gmail.com - **Phone:** +84 345 705 492 - **Location:** Ho Chi Minh City, Vietnam - **Website:** https://justinha.info.vn - **LinkedIn:** https://vn.linkedin.com/in/justinhaseo --- *Specification: https://llmstxt.org*