ChatGPT / OpenAI
Starter + Professional
- Source selection mechanics
- Citation-triggering content patterns
- Brand mention authority building
- Prompt testing methodology
The most comprehensive Generative Engine Optimization course available. 34 modules covering all 6 AI platforms — built by someone running 10 live GEO campaigns, not teaching theory. Real frameworks. Lifetime access.
Hover each platform to see exactly what you'll learn — every platform has a dedicated module.
Starter + Professional
Starter + Professional
Starter + Professional
Professional Only
Professional Only
Professional Only
A structured execution path from zero to confident GEO practitioner. Self-paced — lifetime access means no deadline pressure.
34 modules. 6 platforms. Click any module to expand. Filter by category.
Click any module to see what's covered. Green = all tiers · Purple = Professional only.
Deep dive into how ChatGPT selects, recommends, and cites brands. Learn the content signals, structured data patterns, and authority markers that make ChatGPT choose your site over competitors.
Master Google's conversational AI search. Understand how AI Mode retrieves and ranks sources differently from traditional search and AI Overview.
How Google AI Overview selects sources for generated summaries. Featured snippet pipelines, schema markup triggers, and citation tracking.
Perplexity's real-time citation engine works differently from ChatGPT. Content freshness, source authority, and structured answers that earn consistent Perplexity citations.
Gemini's deep integration with Google's ecosystem creates unique ranking signals. Leverage GBP, GSC, and structured data for maximum Gemini visibility.
Copilot's Bing-powered pipeline and enterprise user base create unique GEO opportunities. Optimize for the B2B-focused AI assistant growing fast in corporate environments.
How Large Language Models work — retrieval, generation, citation mechanics, and training data. The foundation every GEO strategy depends on.
Where traditional SEO ends and GEO begins. Key differences in signals, strategy, and execution — and how to run both disciplines in parallel.
LLMs.txt, schema markup, robots.txt for AI crawlers, and structured data implementation. The technical foundation every GEO-ready site needs.
Heading hierarchy, content chunking, semantic clarity, entity definitions, and direct-answer formatting that LLMs can parse and cite.
Building content that AI models want to cite. Prompt-aligned content, statistical claims with sources, entity-rich writing, and structures that earn recommendations.
How AI models perceive and describe your brand. Build consistent entity signals, manage brand sentiment, and establish topical authority LLMs recognize.
External signals AI models use to validate authority — brand mentions, backlinks, third-party citations, directory presence, and cross-platform consistency.
Reddit is a primary LLM training source. Build ethical presence on Reddit that influences AI-generated recommendations for your brand.
Build LinkedIn entity profiles that AI models associate with topical expertise. Leverage LinkedIn's authority signals for professional and B2B GEO.
GEO for location-based queries. How AI handles local intent — GBP optimization, local citations, and geographic entity building.
The complete GEO tool stack — prompt testing tools, AI visibility trackers, schema validators, log file analyzers, and sentiment monitoring.
Audit AI visibility from scratch and build monthly reporting that demonstrates GEO ROI. Prompt coverage tracking, citation scoring, and competitive analysis frameworks.
Real case studies dissected — hospitality, ecommerce, and B2B. What was done, why it worked, what failed, and the frameworks behind documented GEO wins.
Track which AI bots crawl your site, how often, and which pages they index. Use log file data to identify crawl gaps and optimize AI bot accessibility.
Site architecture for AI engines — content hierarchies, internal linking, and topic clusters so LLMs understand your site's authority topology.
The GEO equivalent of keyword research. Discover, categorize, and prioritize the prompts your target audience asks AI platforms — and optimize for them systematically.
GEO strategies for law firms, consultancies, agencies, and professional service providers. Build expertise entity signals that AI models trust for high-stakes recommendations.
Ready-to-use strategy templates for client proposals, internal planning, and execution tracking. Scope, plan, and deliver a GEO project.
Identify competitors winning AI citations and displace them systematically. Competitive analysis, gap identification, and displacement execution plans.
Measure and communicate GEO ROI to stakeholders. Attribution models, KPI frameworks, and reporting templates that prove the business value of AI visibility.
Hotels, resorts, restaurants, and travel. How AI recommends destinations and properties, and how to earn those recommendations.
How AI models recommend products, compare brands, and select category leaders — position your brand in those answers.
How decision-makers use AI for vendor research. Position your solution in AI-generated comparison and recommendation lists.
Write compelling GEO proposals and win client pitches. Proposal templates, objection handling, and pricing strategies for GEO services.
Build and manage a GEO team. Roles, workflows, quality control, and scaling operations across multiple clients.
Professional GEO reporting frameworks. Dashboard templates, KPI selection, screenshot evidence workflows, and client communication strategies.
Price and package GEO services. Retainer structures, project pricing, value-based frameworks, and positioning GEO as a premium service.
Deploy GEO across multiple markets and languages. Localization, hreflang for AI, multi-market prompt research, and international GEO at scale.
Two tiers. One goal. Both include lifetime access, all updates, and all 4 GEO tools.
Want to build GEO in-house? Choose the path that fits your role — whether you're an individual practitioner building GEO for your own brand, or an agency professional offering it as a service. Both tiers include lifetime access, all 4 production GEO tools, and every update.
was $400
$199
The GEO foundation for individual practitioners. Covers ChatGPT, Google AI Mode, and Google AI Overview — plus all 16 core GEO modules, three industry playbooks (Hospitality, Ecommerce, B2B & SaaS), competitor displacement, and advanced multi-market deployment.
Best for: SEO specialists, content marketers, marketers exploring AI Branding, and founders building GEO for their own brand.
Get Startedwas $600
$399
The complete course. Everything in Starter, plus all 6 AI platforms (incl. Perplexity, Gemini, Microsoft Copilot), business strategy modules, agency operations (Proposal & Pitch, Client Reporting, Pricing & Packaging, Team Management), and full industry coverage.
Best for: Agencies, freelance SEOs, consultants, and business owners who want to master GEO across every platform and offer it as a professional service.
Get Full AccessOne-time payment · Lifetime access · Updates included · Course graduates get $100 off their first retainer month.
| # | Module | Starter | GEO Professional |
|---|---|---|---|
| AI Platform Modules | |||
| 01 | GEO for ChatGPT / OpenAI | ✓ | ✓ |
| 02 | GEO for Google AI Mode | ✓ | ✓ |
| 03 | GEO for Google AI Overview | ✓ | ✓ |
| 04 | GEO for Perplexity | — | ✓ |
| 05 | GEO for Gemini | — | ✓ |
| 06 | GEO for Microsoft Copilot | — | ✓ |
| Core GEO Modules | |||
| 07 | LLMs Foundation | ✓ | ✓ |
| 08 | GEO vs SEO | ✓ | ✓ |
| 09 | GEO Technical Setup | ✓ | ✓ |
| 10 | Onpage GEO | ✓ | ✓ |
| 11 | GEO Content Strategy | ✓ | ✓ |
| 12 | GEO Branding | ✓ | ✓ |
| 13 | GEO Offpage Signals | ✓ | ✓ |
| 14 | Reddit GEO | ✓ | ✓ |
| 15 | LinkedIn GEO | ✓ | ✓ |
| 16 | Local GEO | ✓ | ✓ |
| 17 | GEO Tools & Stack | ✓ | ✓ |
| 18 | GEO Audit & Reporting | ✓ | ✓ |
| 19 | GEO Case Study Breakdown | ✓ | ✓ |
| 20 | Access Log File Analysis | ✓ | ✓ |
| 21 | Information Architecture | ✓ | ✓ |
| 22 | Prompt Research | ✓ | ✓ |
| Strategy & Business | |||
| 23 | GEO for Professional Services | — | ✓ |
| 24 | GEO Strategy & Execution Templates | — | ✓ |
| 25 | GEO Competitor Displacement | ✓ | ✓ |
| 26 | GEO ROI & Measurement for Business | — | ✓ |
| Industry & Advanced | |||
| 27 | GEO for Hospitality | ✓ | ✓ |
| 28 | GEO for Ecommerce | ✓ | ✓ |
| 29 | GEO for B2B & SaaS | ✓ | ✓ |
| 30 | GEO Client Proposal & Pitch | — | ✓ |
| 31 | GEO Team Management | — | ✓ |
| 32 | GEO Client Reporting | — | ✓ |
| 33 | GEO Pricing & Packaging | — | ✓ |
| 34 | Advanced GEO: Multi-Market & Multi-Language | ✓ | ✓ |
| Total Modules | 24 | 34 | |
| Platforms Covered | 3 | 6 | |
| Price | $199 | $399 | |
Production tools built by Justin Hà — included with the course and free to use forever.
Not demo tools. Production-grade instruments actively used in live GEO campaigns. You'll master all four during the course and keep full access forever.
Tool 01
GEO Score · 83 AI Bot Patterns · 20+ Charts
Detects activity from 83 AI bot patterns across 20 LLM platforms — GPTBot, ClaudeBot, PerplexityBot, Google-Extended, and more. Generates a GEO Score™ (0–100), produces 20+ interactive charts, exports full PDF reports. Handles files up to 1GB. Runs entirely in-browser — no uploads.
Tool 02
GEO Sitemap Audit · Freshness · Entity Coverage
Analyzes XML sitemaps for AI crawler optimization. Evaluates freshness signals, entity coverage, URL structure, HTTPS compliance, duplicate detection, and international hreflang. Calculates a GEO Score across six weighted components with actionable recommendations.
Tool 03
Multi-Source · 6 Dashboards · Claude AI Insights
Consolidates server logs, Google Search Console, GA4, XML sitemaps, and internal link data into 6 analytical dashboards. Covers crawl patterns, AI bot activity, content freshness, engagement metrics, and actionable recommendations. Powered by Claude API for strategic insights.
Tool 04
Quality Scoring · Toxic Links · Disavow Generator
Analyzes backlink profiles for quality scoring across five tiers: Excellent, Good, Neutral, Suspicious, Toxic. Detects toxic links with risk signals, classifies anchor text patterns, identifies over-optimization, and generates ready-to-use Google Disavow files. Supports Ahrefs, Semrush, SE Ranking, and Moz exports.
Ready to deploy on any site — the AI-native foundation every GEO site needs.
8 schema types, copy-paste ready — Organization, FAQ, Article, LocalBusiness, and more.
50-prompt audit tracker with platform columns and citation scoring.
Week-by-week action checklist from technical setup to ongoing reporting.
83 AI bot patterns, 20+ charts, GEO Score™ — full access included.
GEO sitemap audit with freshness, entity coverage, hreflang scoring.
6-dashboard multi-source analytics with Claude AI recommendations.
5-tier quality scoring, toxic detection, and disavow file generator.
Track citation rate, prompt coverage, sentiment trend, and share of voice.
Built for professionals who want to turn GEO, AI visibility, and brand authority into a measurable growth channel.
Technical & Strategy
You've mastered Google rankings. But clients are now asking "why aren't we in ChatGPT?" — and traditional SEO playbooks don't have the answer.
AI Branding & Visibility
Your brand invests heavily in content and ads — but AI tools answer your customers' questions by citing competitors instead of you. That's a brand problem GEO solves.
Leadership & Growth
When a potential customer asks an AI "who is the best provider of X?" — does your company come up? If not, you're invisible at the most critical moment in the buying journey.
Service Expansion
Clients are asking about AI search. Other agencies are offering vague "AI SEO" services with no real results. This is your window to own the GEO category before others catch up.
AI-First Content
You write content that ranks — but LLMs don't think like search engines. The content that gets cited in AI answers follows different rules, and this course teaches them all.
Personal Brand & Positioning
When someone asks an AI "who is a good [your profession] in [your city]?" — you should be the answer. GEO is the new way to build a personal brand that AI validates.
Key details for choosing the right path and enrolling with clarity.
Basic SEO knowledge helps, but it's not required. The LLMs Foundation module covers everything you need before diving into GEO strategies. If you understand content marketing and how search works at a high level, you're ready.
Starter covers 3 AI platforms (ChatGPT, Google AI Mode, AI Overview) and 24 modules — everything to execute GEO for your own brand. Professional adds 3 more platforms (Perplexity, Gemini, Copilot), plus agency operations modules — 34 modules total for those offering GEO as a service.
Yes. The AI Log File Analyzer, AI Sitemap Analyzer, GEO / AI SEO Analytics, and AI Backlink Audit Tool are production tools I use in active client work. They're free to try now at their URLs, and course students learn to use them at an advanced level during the curriculum.
Lifetime. One payment, access forever — including all future updates. As GEO evolves and new platforms emerge, I'll add modules and update existing content at no extra cost.
Self-paced. Immediate access to all modules. The 12-week journey is a suggested path, not a requirement. Most students complete the course in 4–8 weeks alongside their day job.
Yes. Pay the $200 difference at any time. Just reach out and I'll set it up immediately.
Yes. If you complete the course and later need hands-on GEO help, you get $100 off your first retainer month with me — my way of rewarding students who invest in learning GEO properly.
Instant access. Self-paced. Lifetime. No subscriptions.
Join SEO professionals, agency owners, and marketers building real GEO skills — not watching theory videos. Immediate access to all modules, 4 GEO tools, and every framework from active client campaigns.