Ads and Platform Fetchers

Google-CWS user agent

Operated by Google

Product featureOfficial docs Allow

Google-CWS is the Chrome Web Store fetcher that checks URLs developers list in their extensions and themes.

The Google-CWS bot at a glance

  • Google-CWS is operated by Google and fetches pages to power a specific product feature.
  • The robots.txt token for Google-CWS is Google-CWS.
  • Blocking a platform fetcher has no effect on organic search rankings.
  • Google-CWS robots.txt support: Not for user-requested fetches.
  • Recommendation for Generative Engine Optimization (GEO): Allow.

What is Google-CWS?

Google-CWS requests URLs given in Chrome extension and theme metadata.

Google lists it among its user-triggered fetchers.

Should you block Google-CWS?

Allow Google-CWS unless it causes a measurable load problem.

Effect on search rankingsBlocking a platform fetcher has no effect on organic search rankings.
Effect on AI visibilityBlocking breaks the feature the fetcher serves, such as ad approval or feed updates.
Follows robots.txtNot for user-requested fetches
RecommendationAllow

How to block or allow Google-CWS

Put the robots.txt rule in the file at the root of every domain and subdomain, for example https://example.com/robots.txt. The token Google-CWS is matched case-insensitively. robots.txt alone may not stop Google-CWS, so add the Nginx, Apache or Cloudflare rule as well.

robots.txt: block

# Block Google-CWS
User-agent: Google-CWS
Disallow: /

robots.txt: allow

# Allow Google-CWS
User-agent: Google-CWS
Allow: /

robots.txt: partial

# Keep Google-CWS out of private areas only
User-agent: Google-CWS
Disallow: /wp-admin/
Disallow: /cart/
Disallow: /checkout/
Disallow: /my-account/
Allow: /

Nginx

# Nginx: return 403 to Google-CWS
if ($http_user_agent ~* "(Google\-CWS)") {
    return 403;
}

Apache

# Apache .htaccess: return 403 to Google-CWS
RewriteEngine On
RewriteCond %{HTTP_USER_AGENT} (Google\-CWS) [NC]
RewriteRule .* - [F,L]

Cloudflare WAF

# Cloudflare > Security > WAF > Custom rule, action: Block
(http.user_agent contains "Google-CWS")

How to verify real Google-CWS traffic

Google publishes the IP ranges that Google-CWS uses. A request with the Google-CWS user agent from an IP outside that list is an impersonator.

Official Google-CWS IP list (JSON)

Reverse DNS check: look up the request IP, confirm the hostname ends in google.com, googleusercontent.com, then look up that hostname and confirm it returns the same IP.

# 1. Reverse lookup: the hostname must end in google.com, googleusercontent.com
host REQUEST_IP
# 2. Forward lookup: must return the same REQUEST_IP
host HOSTNAME_FROM_STEP_1

How to find Google-CWS in your server logs

Search the web server access log for the token. The command below counts Google-CWS requests per URL on Nginx or Apache.

grep -i "Google-CWS" access.log | awk '{print $7}' | sort | uniq -c | sort -rn | head -20

For a full report per AI bot, upload the log to the AI Log File Analyzer, a free tool by Justin Hà.

Google-CWS user agent string

The full user agent Google publishes for Google-CWS. Version numbers such as Chrome/W.X.Y.Z change over time, so match the token, not the whole string.

Mozilla/5.0 (compatible; Google-CWS)

Google-CWS FAQ

Google-CWS identifies itself with the robots.txt token "Google-CWS". A typical request header reads: Mozilla/5.0 (compatible; Google-CWS)

Partly. Google-CWS fetches pages because a user asked for them, and Google says robots.txt rules may not apply to those user-requested fetches. Use a firewall rule if you must stop it.

Blocking a platform fetcher has no effect on organic search rankings. Blocking breaks the feature the fetcher serves, such as ad approval or feed updates.

Add two lines to the robots.txt file at the root of each domain and subdomain: "User-agent: Google-CWS" followed by "Disallow: /". The token is case-insensitive. Changes can take up to 24 hours to be picked up.

Yes. Google publishes the IP ranges Google-CWS uses. Check the request IP against that list; a matching user agent from any other IP is an impersonator.

Search your server access log for "Google-CWS", for example with: grep -i "Google-CWS" access.log. The AI Log File Analyzer by Justin Hà counts visits per AI bot from an uploaded log file.

Sources: Google crawler documentation. Last reviewed by Justin Hà.

See which of these bots actually reach your website

The AI Log File Analyzer by Justin Hà counts visits from GPTBot, ClaudeBot, PerplexityBot and other AI crawlers in your server log, for free. The GEO Technical Package sets up robots.txt, llms.txt and crawler access for AI search.

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