Bots by company
Taboola bots and crawlers
Taboola runs a content recommendation and native advertising network.
Taboola bots at a glance
- Taboola runs 1 bot listed in this directory.
- They belong to: Ads and Platform Fetchers.
- Each Taboola bot has its own robots.txt token, so each purpose can be allowed or blocked separately.
- Website: www.taboola.com
Every Taboola bot
| Bot | Group | Purpose | robots.txt | For GEO |
|---|---|---|---|---|
| Taboolabot | Ads and Platform Fetchers | AdsReported | Not documented | Allow |
Block or allow all Taboola bots
The rules below name every Taboola token in this directory. To block training but keep AI search, delete the search and assistant tokens from the block rule.
robots.txt: block
# Block all Taboola bots
User-agent: Taboolabot
Disallow: /robots.txt: allow
# Allow all Taboola bots
User-agent: Taboolabot
Allow: /robots.txt: partial
# Keep all Taboola bots out of private areas only
User-agent: Taboolabot
Disallow: /wp-admin/
Disallow: /cart/
Disallow: /checkout/
Disallow: /my-account/
Allow: /Nginx
# Nginx: return 403 to all Taboola bots
if ($http_user_agent ~* "(Taboolabot)") {
return 403;
}Apache
# Apache .htaccess: return 403 to all Taboola bots
RewriteEngine On
RewriteCond %{HTTP_USER_AGENT} (Taboolabot) [NC]
RewriteRule .* - [F,L]Cloudflare WAF
# Cloudflare > Security > WAF > Custom rule, action: Block
(http.user_agent contains "Taboolabot")See which of these bots actually reach your website
The AI Log File Analyzer by Justin Hà counts visits from GPTBot, ClaudeBot, PerplexityBot and other AI crawlers in your server log, for free. The GEO Technical Package sets up robots.txt, llms.txt and crawler access for AI search.
