Bots by company
Snap bots and crawlers
Snap runs Snapchat and its advertising platform.
Snap bots at a glance
- Snap runs 2 bots listed in this directory.
- They belong to: Social and Messaging Previews, Ads and Platform Fetchers.
- Each Snap bot has its own robots.txt token, so each purpose can be allowed or blocked separately.
- Website: snap.com
Every Snap bot
| Bot | Group | Purpose | robots.txt | For GEO |
|---|---|---|---|---|
| Snap URL Preview Service | Social and Messaging Previews | Link previewReported | Not documented | Allow |
| SnapchatAds | Ads and Platform Fetchers | AdsReported | Not documented | Allow |
Block or allow all Snap bots
The rules below name every Snap token in this directory. To block training but keep AI search, delete the search and assistant tokens from the block rule.
robots.txt: block
# Block all Snap bots
User-agent: Snap URL Preview Service
User-agent: SnapchatAds
Disallow: /robots.txt: allow
# Allow all Snap bots
User-agent: Snap URL Preview Service
User-agent: SnapchatAds
Allow: /robots.txt: partial
# Keep all Snap bots out of private areas only
User-agent: Snap URL Preview Service
User-agent: SnapchatAds
Disallow: /wp-admin/
Disallow: /cart/
Disallow: /checkout/
Disallow: /my-account/
Allow: /Nginx
# Nginx: return 403 to all Snap bots
if ($http_user_agent ~* "(Snap URL Preview Service|SnapchatAds)") {
return 403;
}Apache
# Apache .htaccess: return 403 to all Snap bots
RewriteEngine On
RewriteCond %{HTTP_USER_AGENT} (Snap URL Preview Service|SnapchatAds) [NC]
RewriteRule .* - [F,L]Cloudflare WAF
# Cloudflare > Security > WAF > Custom rule, action: Block
(http.user_agent contains "Snap URL Preview Service") or (http.user_agent contains "SnapchatAds")See which of these bots actually reach your website
The AI Log File Analyzer by Justin Hà counts visits from GPTBot, ClaudeBot, PerplexityBot and other AI crawlers in your server log, for free. The GEO Technical Package sets up robots.txt, llms.txt and crawler access for AI search.
