Bots by company
Outbrain bots and crawlers
Outbrain runs a content recommendation and native advertising network.
Outbrain bots at a glance
- Outbrain runs 1 bot listed in this directory.
- They belong to: Ads and Platform Fetchers.
- Each Outbrain bot has its own robots.txt token, so each purpose can be allowed or blocked separately.
- Website: www.outbrain.com
Every Outbrain bot
| Bot | Group | Purpose | robots.txt | For GEO |
|---|---|---|---|---|
| Outbrain | Ads and Platform Fetchers | AdsReported | Not documented | Allow |
Block or allow all Outbrain bots
The rules below name every Outbrain token in this directory. To block training but keep AI search, delete the search and assistant tokens from the block rule.
robots.txt: block
# Block all Outbrain bots
User-agent: Outbrain
Disallow: /robots.txt: allow
# Allow all Outbrain bots
User-agent: Outbrain
Allow: /robots.txt: partial
# Keep all Outbrain bots out of private areas only
User-agent: Outbrain
Disallow: /wp-admin/
Disallow: /cart/
Disallow: /checkout/
Disallow: /my-account/
Allow: /Nginx
# Nginx: return 403 to all Outbrain bots
if ($http_user_agent ~* "(Outbrain)") {
return 403;
}Apache
# Apache .htaccess: return 403 to all Outbrain bots
RewriteEngine On
RewriteCond %{HTTP_USER_AGENT} (Outbrain) [NC]
RewriteRule .* - [F,L]Cloudflare WAF
# Cloudflare > Security > WAF > Custom rule, action: Block
(http.user_agent contains "Outbrain")See which of these bots actually reach your website
The AI Log File Analyzer by Justin Hà counts visits from GPTBot, ClaudeBot, PerplexityBot and other AI crawlers in your server log, for free. The GEO Technical Package sets up robots.txt, llms.txt and crawler access for AI search.
