Bots by company
Automattic bots and crawlers
Automattic runs WordPress.com and Tumblr.
Automattic bots at a glance
- Automattic runs 1 bot listed in this directory.
- They belong to: Social and Messaging Previews.
- Each Automattic bot has its own robots.txt token, so each purpose can be allowed or blocked separately.
- Website: automattic.com
Every Automattic bot
| Bot | Group | Purpose | robots.txt | For GEO |
|---|---|---|---|---|
| Tumblr | Social and Messaging Previews | Link previewReported | Not documented | Allow |
Block or allow all Automattic bots
The rules below name every Automattic token in this directory. To block training but keep AI search, delete the search and assistant tokens from the block rule.
robots.txt: block
# Block all Automattic bots
User-agent: Tumblr
Disallow: /robots.txt: allow
# Allow all Automattic bots
User-agent: Tumblr
Allow: /robots.txt: partial
# Keep all Automattic bots out of private areas only
User-agent: Tumblr
Disallow: /wp-admin/
Disallow: /cart/
Disallow: /checkout/
Disallow: /my-account/
Allow: /Nginx
# Nginx: return 403 to all Automattic bots
if ($http_user_agent ~* "(Tumblr)") {
return 403;
}Apache
# Apache .htaccess: return 403 to all Automattic bots
RewriteEngine On
RewriteCond %{HTTP_USER_AGENT} (Tumblr) [NC]
RewriteRule .* - [F,L]Cloudflare WAF
# Cloudflare > Security > WAF > Custom rule, action: Block
(http.user_agent contains "Tumblr")See which of these bots actually reach your website
The AI Log File Analyzer by Justin Hà counts visits from GPTBot, ClaudeBot, PerplexityBot and other AI crawlers in your server log, for free. The GEO Technical Package sets up robots.txt, llms.txt and crawler access for AI search.
