Ads and Platform Fetchers

YandexSearchShop user agent

Operated by Yandex

Product featureOfficial docs Allow

YandexSearchShop is the Yandex robot that downloads product catalogs in YML files at users' request.

The YandexSearchShop bot at a glance

  • YandexSearchShop is operated by Yandex and fetches pages to power a specific product feature.
  • The robots.txt token for YandexSearchShop is YandexSearchShop.
  • Blocking a platform fetcher has no effect on organic search rankings.
  • YandexSearchShop robots.txt support: Not for user-requested fetches.
  • Recommendation for Generative Engine Optimization (GEO): Allow.

What is YandexSearchShop?

Yandex notes these files are often in folders closed to indexing.

Yandex lists this robot on its official page of Yandex robots.

Should you block YandexSearchShop?

Allow YandexSearchShop unless it causes a measurable load problem.

Effect on search rankingsBlocking a platform fetcher has no effect on organic search rankings.
Effect on AI visibilityBlocking breaks the feature the fetcher serves, such as ad approval or feed updates.
Follows robots.txtNot for user-requested fetches
RecommendationAllow

How to block or allow YandexSearchShop

Put the robots.txt rule in the file at the root of every domain and subdomain, for example https://example.com/robots.txt. The token YandexSearchShop is matched case-insensitively. robots.txt alone may not stop YandexSearchShop, so add the Nginx, Apache or Cloudflare rule as well.

robots.txt: block

# Block YandexSearchShop
User-agent: YandexSearchShop
Disallow: /

robots.txt: allow

# Allow YandexSearchShop
User-agent: YandexSearchShop
Allow: /

robots.txt: partial

# Keep YandexSearchShop out of private areas only
User-agent: YandexSearchShop
Disallow: /wp-admin/
Disallow: /cart/
Disallow: /checkout/
Disallow: /my-account/
Allow: /

Nginx

# Nginx: return 403 to YandexSearchShop
if ($http_user_agent ~* "(YandexSearchShop)") {
    return 403;
}

Apache

# Apache .htaccess: return 403 to YandexSearchShop
RewriteEngine On
RewriteCond %{HTTP_USER_AGENT} (YandexSearchShop) [NC]
RewriteRule .* - [F,L]

Cloudflare WAF

# Cloudflare > Security > WAF > Custom rule, action: Block
(http.user_agent contains "YandexSearchShop")

How to verify real YandexSearchShop traffic

Reverse DNS check: look up the request IP, confirm the hostname ends in yandex.ru, yandex.net, yandex.com, then look up that hostname and confirm it returns the same IP.

# 1. Reverse lookup: the hostname must end in yandex.ru, yandex.net, yandex.com
host REQUEST_IP
# 2. Forward lookup: must return the same REQUEST_IP
host HOSTNAME_FROM_STEP_1

How to find YandexSearchShop in your server logs

Search the web server access log for the token. The command below counts YandexSearchShop requests per URL on Nginx or Apache.

grep -i "YandexSearchShop" access.log | awk '{print $7}' | sort | uniq -c | sort -rn | head -20

For a full report per AI bot, upload the log to the AI Log File Analyzer, a free tool by Justin Hà.

YandexSearchShop user agent string

The full user agent Yandex publishes for YandexSearchShop. Version numbers such as Chrome/W.X.Y.Z change over time, so match the token, not the whole string.

Mozilla/5.0 (compatible; YandexSearchShop/1.0; +http://yandex.com/bots)

YandexSearchShop FAQ

YandexSearchShop identifies itself with the robots.txt token "YandexSearchShop". A typical request header reads: Mozilla/5.0 (compatible; YandexSearchShop/1.0; +http://yandex.com/bots)

Partly. YandexSearchShop fetches pages because a user asked for them, and Yandex says robots.txt rules may not apply to those user-requested fetches. Use a firewall rule if you must stop it.

Blocking a platform fetcher has no effect on organic search rankings. Blocking breaks the feature the fetcher serves, such as ad approval or feed updates.

Add two lines to the robots.txt file at the root of each domain and subdomain: "User-agent: YandexSearchShop" followed by "Disallow: /". The token is case-insensitive. Changes can take up to 24 hours to be picked up.

Yes. Run a reverse DNS lookup on the request IP; a real YandexSearchShop request resolves to yandex.ru, yandex.net, yandex.com, and a forward lookup of that hostname returns the same IP.

Search your server access log for "YandexSearchShop", for example with: grep -i "YandexSearchShop" access.log. The AI Log File Analyzer by Justin Hà counts visits per AI bot from an uploaded log file.

Sources: Yandex crawler documentation. Last reviewed by Justin Hà.

See which of these bots actually reach your website

The AI Log File Analyzer by Justin Hà counts visits from GPTBot, ClaudeBot, PerplexityBot and other AI crawlers in your server log, for free. The GEO Technical Package sets up robots.txt, llms.txt and crawler access for AI search.

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