SEO Tool Crawlers

AwarioBot user agent

Operated by Awario

Product featureReported Your choice

AwarioBot is the crawler of Awario, a social listening tool that tracks brand mentions on the web.

The AwarioBot bot at a glance

  • AwarioBot is operated by Awario and fetches pages to power a specific product feature.
  • The robots.txt token for AwarioBot is AwarioBot.
  • Blocking an SEO tool crawler has no effect on Google or Bing rankings.
  • AwarioBot robots.txt support: Not documented.
  • Recommendation for Generative Engine Optimization (GEO): Your choice.

What is AwarioBot?

Awario runs AwarioBot, AwarioRssBot and AwarioSmartBot to find mentions of the brands its users track.

Public registries list it as a data scraper.

Should you block AwarioBot?

Blocking AwarioBot is a business decision: it protects your content but can lower how well AI products know your brand.

Effect on search rankingsBlocking an SEO tool crawler has no effect on Google or Bing rankings.
Effect on AI visibilityNo effect on AI answers. Blocking hides your pages and backlinks from that SEO tool, including from competitors who use it, and breaks your own audits in that tool.
Follows robots.txtNot documented
RecommendationYour choice

How to block or allow AwarioBot

Put the robots.txt rule in the file at the root of every domain and subdomain, for example https://example.com/robots.txt. The token AwarioBot is matched case-insensitively. robots.txt alone may not stop AwarioBot, so add the Nginx, Apache or Cloudflare rule as well.

robots.txt: block

# Block AwarioBot
User-agent: AwarioBot
Disallow: /

robots.txt: allow

# Allow AwarioBot
User-agent: AwarioBot
Allow: /

robots.txt: partial

# Keep AwarioBot out of private areas only
User-agent: AwarioBot
Disallow: /wp-admin/
Disallow: /cart/
Disallow: /checkout/
Disallow: /my-account/
Allow: /

Nginx

# Nginx: return 403 to AwarioBot
if ($http_user_agent ~* "(AwarioBot)") {
    return 403;
}

Apache

# Apache .htaccess: return 403 to AwarioBot
RewriteEngine On
RewriteCond %{HTTP_USER_AGENT} (AwarioBot) [NC]
RewriteRule .* - [F,L]

Cloudflare WAF

# Cloudflare > Security > WAF > Custom rule, action: Block
(http.user_agent contains "AwarioBot")

How to verify real AwarioBot traffic

Awario publishes no IP list or reverse DNS pattern for AwarioBot, so the user agent cannot be verified. Anyone can send the same string. Rate-limit unusual volume instead of trusting the name.

How to find AwarioBot in your server logs

Search the web server access log for the token. The command below counts AwarioBot requests per URL on Nginx or Apache.

grep -i "AwarioBot" access.log | awk '{print $7}' | sort | uniq -c | sort -rn | head -20

For a full report per AI bot, upload the log to the AI Log File Analyzer, a free tool by Justin Hà.

AwarioBot user agent string

The full user agent Awario publishes for AwarioBot. Version numbers such as Chrome/W.X.Y.Z change over time, so match the token, not the whole string.

Mozilla/5.0 (compatible; AwarioBot/1.0; +https://awario.com/bots.html)

AwarioBot FAQ

AwarioBot identifies itself with the robots.txt token "AwarioBot". A typical request header reads: Mozilla/5.0 (compatible; AwarioBot/1.0; +https://awario.com/bots.html)

Awario has not documented how AwarioBot treats robots.txt. Add a robots.txt rule and back it with a server rule if the traffic matters to you.

Blocking an SEO tool crawler has no effect on Google or Bing rankings. No effect on AI answers. Blocking hides your pages and backlinks from that SEO tool, including from competitors who use it, and breaks your own audits in that tool.

Add two lines to the robots.txt file at the root of each domain and subdomain: "User-agent: AwarioBot" followed by "Disallow: /". The token is case-insensitive. Changes can take up to 24 hours to be picked up.

Not reliably. Awario publishes no IP list or reverse DNS pattern for AwarioBot, so anyone can send the same user agent. Rate-limit unusual volume instead of trusting the name.

Search your server access log for "AwarioBot", for example with: grep -i "AwarioBot" access.log. The AI Log File Analyzer by Justin Hà counts visits per AI bot from an uploaded log file.

Sources: Public bot registry. Last reviewed by Justin Hà.

See which of these bots actually reach your website

The AI Log File Analyzer by Justin Hà counts visits from GPTBot, ClaudeBot, PerplexityBot and other AI crawlers in your server log, for free. The GEO Technical Package sets up robots.txt, llms.txt and crawler access for AI search.

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