ZoomBot user agent
Operated by SEOZoom
ZoomBot is the crawler of SEOZoom, an SEO platform widely used in Italy.
The ZoomBot bot at a glance
- ZoomBot is operated by SEOZoom and fetches pages to power a specific product feature.
- The robots.txt token for ZoomBot is ZoomBot.
- Blocking an SEO tool crawler has no effect on Google or Bing rankings.
- ZoomBot robots.txt support: Not documented.
- Recommendation for Generative Engine Optimization (GEO): Your choice.
What is ZoomBot?
ZoomBot collects data for SEOZoom’s keyword and site analysis tools.
SEOZoom has not published a crawler page.
Should you block ZoomBot?
Blocking ZoomBot is a business decision: it protects your content but can lower how well AI products know your brand.
| Effect on search rankings | Blocking an SEO tool crawler has no effect on Google or Bing rankings. |
|---|---|
| Effect on AI visibility | No effect on AI answers. Blocking hides your pages and backlinks from that SEO tool, including from competitors who use it, and breaks your own audits in that tool. |
| Follows robots.txt | Not documented |
| Recommendation | Your choice |
How to block or allow ZoomBot
Put the robots.txt rule in the file at the root of every domain and subdomain, for example https://example.com/robots.txt. The token ZoomBot is matched case-insensitively. robots.txt alone may not stop ZoomBot, so add the Nginx, Apache or Cloudflare rule as well.
robots.txt: block
# Block ZoomBot
User-agent: ZoomBot
Disallow: /robots.txt: allow
# Allow ZoomBot
User-agent: ZoomBot
Allow: /robots.txt: partial
# Keep ZoomBot out of private areas only
User-agent: ZoomBot
Disallow: /wp-admin/
Disallow: /cart/
Disallow: /checkout/
Disallow: /my-account/
Allow: /Nginx
# Nginx: return 403 to ZoomBot
if ($http_user_agent ~* "(ZoomBot)") {
return 403;
}Apache
# Apache .htaccess: return 403 to ZoomBot
RewriteEngine On
RewriteCond %{HTTP_USER_AGENT} (ZoomBot) [NC]
RewriteRule .* - [F,L]Cloudflare WAF
# Cloudflare > Security > WAF > Custom rule, action: Block
(http.user_agent contains "ZoomBot")How to verify real ZoomBot traffic
SEOZoom publishes no IP list or reverse DNS pattern for ZoomBot, so the user agent cannot be verified. Anyone can send the same string. Rate-limit unusual volume instead of trusting the name.
How to find ZoomBot in your server logs
Search the web server access log for the token. The command below counts ZoomBot requests per URL on Nginx or Apache.
grep -i "ZoomBot" access.log | awk '{print $7}' | sort | uniq -c | sort -rn | head -20For a full report per AI bot, upload the log to the AI Log File Analyzer, a free tool by Justin Hà.
ZoomBot user agent string
The full user agent SEOZoom publishes for ZoomBot. Version numbers such as Chrome/W.X.Y.Z change over time, so match the token, not the whole string.
ZoomBot (Linkbot 1.0 http://suite.seozoom.it/bot.html)ZoomBot FAQ
ZoomBot identifies itself with the robots.txt token "ZoomBot". A typical request header reads: ZoomBot (Linkbot 1.0 http://suite.seozoom.it/bot.html)
SEOZoom has not documented how ZoomBot treats robots.txt. Add a robots.txt rule and back it with a server rule if the traffic matters to you.
Blocking an SEO tool crawler has no effect on Google or Bing rankings. No effect on AI answers. Blocking hides your pages and backlinks from that SEO tool, including from competitors who use it, and breaks your own audits in that tool.
Add two lines to the robots.txt file at the root of each domain and subdomain: "User-agent: ZoomBot" followed by "Disallow: /". The token is case-insensitive. Changes can take up to 24 hours to be picked up.
Not reliably. SEOZoom publishes no IP list or reverse DNS pattern for ZoomBot, so anyone can send the same user agent. Rate-limit unusual volume instead of trusting the name.
Search your server access log for "ZoomBot", for example with: grep -i "ZoomBot" access.log. The AI Log File Analyzer by Justin Hà counts visits per AI bot from an uploaded log file.
Sources: Public bot registry. Last reviewed by Justin Hà.
See which of these bots actually reach your website
The AI Log File Analyzer by Justin Hà counts visits from GPTBot, ClaudeBot, PerplexityBot and other AI crawlers in your server log, for free. The GEO Technical Package sets up robots.txt, llms.txt and crawler access for AI search.
