serpstatbot user agent
Operated by Serpstat
serpstatbot is Serpstat's crawler that adds new links and tracks changes in its backlink database.
The serpstatbot bot at a glance
- serpstatbot is operated by Serpstat and crawls web pages for a search engine index, and fetches pages to power a specific product feature.
- The robots.txt token for serpstatbot is serpstatbot.
- Blocking an SEO tool crawler has no effect on Google or Bing rankings.
- serpstatbot robots.txt support: Yes.
- Recommendation for Generative Engine Optimization (GEO): Your choice.
What is serpstatbot?
serpstatbot data appears in Serpstat’s backlink reports for any domain.
Serpstat documents its bot on a dedicated site.
Should you block serpstatbot?
Blocking serpstatbot is a business decision: it protects your content but can lower how well AI products know your brand.
| Effect on search rankings | Blocking an SEO tool crawler has no effect on Google or Bing rankings. |
|---|---|
| Effect on AI visibility | No effect on AI answers. Blocking hides your pages and backlinks from that SEO tool, including from competitors who use it, and breaks your own audits in that tool. |
| Follows robots.txt | Yes |
| Recommendation | Your choice |
How to block or allow serpstatbot
Put the robots.txt rule in the file at the root of every domain and subdomain, for example https://example.com/robots.txt. The token serpstatbot is matched case-insensitively.
robots.txt: block
# Block serpstatbot
User-agent: serpstatbot
Disallow: /robots.txt: allow
# Allow serpstatbot
User-agent: serpstatbot
Allow: /robots.txt: partial
# Keep serpstatbot out of private areas only
User-agent: serpstatbot
Disallow: /wp-admin/
Disallow: /cart/
Disallow: /checkout/
Disallow: /my-account/
Allow: /Nginx
# Nginx: return 403 to serpstatbot
if ($http_user_agent ~* "(serpstatbot)") {
return 403;
}Apache
# Apache .htaccess: return 403 to serpstatbot
RewriteEngine On
RewriteCond %{HTTP_USER_AGENT} (serpstatbot) [NC]
RewriteRule .* - [F,L]Cloudflare WAF
# Cloudflare > Security > WAF > Custom rule, action: Block
(http.user_agent contains "serpstatbot")How to verify real serpstatbot traffic
Serpstat publishes no IP list or reverse DNS pattern for serpstatbot, so the user agent cannot be verified. Anyone can send the same string. Rate-limit unusual volume instead of trusting the name.
How to find serpstatbot in your server logs
Search the web server access log for the token. The command below counts serpstatbot requests per URL on Nginx or Apache.
grep -i "serpstatbot" access.log | awk '{print $7}' | sort | uniq -c | sort -rn | head -20For a full report per AI bot, upload the log to the AI Log File Analyzer, a free tool by Justin Hà.
serpstatbot FAQ
serpstatbot uses the robots.txt token "serpstatbot". Serpstat does not publish a full user-agent string, so match the token inside the User-Agent header.
Yes. Serpstat states that serpstatbot follows robots.txt rules written for the "serpstatbot" token.
Blocking an SEO tool crawler has no effect on Google or Bing rankings. No effect on AI answers. Blocking hides your pages and backlinks from that SEO tool, including from competitors who use it, and breaks your own audits in that tool.
Add two lines to the robots.txt file at the root of each domain and subdomain: "User-agent: serpstatbot" followed by "Disallow: /". The token is case-insensitive. Changes can take up to 24 hours to be picked up.
Not reliably. Serpstat publishes no IP list or reverse DNS pattern for serpstatbot, so anyone can send the same user agent. Rate-limit unusual volume instead of trusting the name.
Search your server access log for "serpstatbot", for example with: grep -i "serpstatbot" access.log. The AI Log File Analyzer by Justin Hà counts visits per AI bot from an uploaded log file.
Sources: Serpstat crawler documentation. Last reviewed by Justin Hà.
See which of these bots actually reach your website
The AI Log File Analyzer by Justin Hà counts visits from GPTBot, ClaudeBot, PerplexityBot and other AI crawlers in your server log, for free. The GEO Technical Package sets up robots.txt, llms.txt and crawler access for AI search.
