Ads and Platform Fetchers

APIs-Google user agent

Operated by Google

Product featureOfficial docs Allow

APIs-Google is the user agent Google APIs use to deliver push notification messages to registered URLs.

The APIs-Google bot at a glance

  • APIs-Google is operated by Google and fetches pages to power a specific product feature.
  • The robots.txt token for APIs-Google is APIs-Google.
  • Blocking a platform fetcher has no effect on organic search rankings.
  • APIs-Google robots.txt support: Yes.
  • Recommendation for Generative Engine Optimization (GEO): Allow.

What is APIs-Google?

APIs-Google sends push notifications to URLs that a developer registered and proved ownership of.

It only reaches endpoints a site owner set up, so it is rarely a crawling concern.

Should you block APIs-Google?

Allow APIs-Google unless it causes a measurable load problem.

Effect on search rankingsBlocking a platform fetcher has no effect on organic search rankings.
Effect on AI visibilityBlocking breaks the feature the fetcher serves, such as ad approval or feed updates.
Follows robots.txtYes
RecommendationAllow

How to block or allow APIs-Google

Put the robots.txt rule in the file at the root of every domain and subdomain, for example https://example.com/robots.txt. The token APIs-Google is matched case-insensitively.

robots.txt: block

# Block APIs-Google
User-agent: APIs-Google
Disallow: /

robots.txt: allow

# Allow APIs-Google
User-agent: APIs-Google
Allow: /

robots.txt: partial

# Keep APIs-Google out of private areas only
User-agent: APIs-Google
Disallow: /wp-admin/
Disallow: /cart/
Disallow: /checkout/
Disallow: /my-account/
Allow: /

Nginx

# Nginx: return 403 to APIs-Google
if ($http_user_agent ~* "(APIs\-Google)") {
    return 403;
}

Apache

# Apache .htaccess: return 403 to APIs-Google
RewriteEngine On
RewriteCond %{HTTP_USER_AGENT} (APIs\-Google) [NC]
RewriteRule .* - [F,L]

Cloudflare WAF

# Cloudflare > Security > WAF > Custom rule, action: Block
(http.user_agent contains "APIs-Google")

How to verify real APIs-Google traffic

Google publishes the IP ranges that APIs-Google uses. A request with the APIs-Google user agent from an IP outside that list is an impersonator.

Official APIs-Google IP list (JSON)

Reverse DNS check: look up the request IP, confirm the hostname ends in google.com, then look up that hostname and confirm it returns the same IP.

# 1. Reverse lookup: the hostname must end in google.com
host REQUEST_IP
# 2. Forward lookup: must return the same REQUEST_IP
host HOSTNAME_FROM_STEP_1

How to find APIs-Google in your server logs

Search the web server access log for the token. The command below counts APIs-Google requests per URL on Nginx or Apache.

grep -i "APIs-Google" access.log | awk '{print $7}' | sort | uniq -c | sort -rn | head -20

For a full report per AI bot, upload the log to the AI Log File Analyzer, a free tool by Justin Hà.

APIs-Google FAQ

APIs-Google uses the robots.txt token "APIs-Google". Google does not publish a full user-agent string, so match the token inside the User-Agent header.

Yes. Google states that APIs-Google follows robots.txt rules written for the "APIs-Google" token.

Blocking a platform fetcher has no effect on organic search rankings. Blocking breaks the feature the fetcher serves, such as ad approval or feed updates.

Add two lines to the robots.txt file at the root of each domain and subdomain: "User-agent: APIs-Google" followed by "Disallow: /". The token is case-insensitive. Changes can take up to 24 hours to be picked up.

Yes. Google publishes the IP ranges APIs-Google uses. Check the request IP against that list; a matching user agent from any other IP is an impersonator.

Search your server access log for "APIs-Google", for example with: grep -i "APIs-Google" access.log. The AI Log File Analyzer by Justin Hà counts visits per AI bot from an uploaded log file.

Sources: Google crawler documentation. Last reviewed by Justin Hà.

See which of these bots actually reach your website

The AI Log File Analyzer by Justin Hà counts visits from GPTBot, ClaudeBot, PerplexityBot and other AI crawlers in your server log, for free. The GEO Technical Package sets up robots.txt, llms.txt and crawler access for AI search.

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