Generative Engine Optimization

Get Cited by AI Search — Not Just Google

GEO (Generative Engine Optimization) positions your brand inside ChatGPT, Perplexity, Google AI Overview, and Gemini — where 40%+ of searchers now begin their journey. Zero paid ads. Pure authority engineering.

10
GEO Projects Running
9+
AI Platforms Covered
2+
Years GEO Experience
#1
GEO Consultant · Vietnam

Platforms Optimized For

OpenAIChatGPT PerplexityPerplexity GoogleGoogle AI Overview GoogleGoogle AI Mode GeminiGemini ClaudeClaude GrokGrok / xAI CopilotMicrosoft Copilot DeepSeekDeepSeek

GEO Markets

🇺🇸 United States 🇬🇧 United Kingdom 🇦🇺 Australia 🇮🇩 Indonesia 🇹🇭 Thailand 🇻🇳 Vietnam 🇯🇵 Japan 🇨🇳 China 🇰🇷 South Korea
Justin Hà — GEO Specialist, Ho Chi Minh City
About

Who is Justin Hà?

Senior Global SEO / GEO Specialist · Ho Chi Minh City · Vietnam

With over 4 years in SEO and 2 years running live GEO campaigns on global projects, I have built a practice around one thing: making brands cited and recommended inside AI-generated answers across every major platform. My work spans all 9 generative platforms, 9 international markets, and websites running in 8 languages including Chinese, Japanese, Korean, Spanish, French, German, English, and Vietnamese.

My specialisations cover Hospitality GEO, AI Branding, Programmatic SEO, GEO for B2C businesses, Local SEO, and Luxury Brand visibility. In 2026, I am running 10 active GEO projects simultaneously as a Senior Global SEO/GEO Specialist. Every strategy is built on real campaign data, documented results, and tested execution across industries and markets.

Experience
2+ years building GEO before it became mainstream — first practitioner in Vietnam
Active Projects
10+ GEO campaigns running across 9 AI platforms and 9 international markets
Documented Results
Published case studies with screenshot evidence — GEO | IHG-Branded Airport Hotel HCMC, Local SEO | Premium Hair Salon Melbourne, SEO & GEO | Premium Flooring Brand US/UK/AU
Specialisation
GEO for hospitality, ecommerce, professional services — English and Southeast Asian markets
01

The AI Search Shift

Industry data on why GEO is no longer optional for serious brands.

40%
of searches now start in AI tools

Google internal data, 2024 — AI Overview now surfaces in >40% of queries in certain verticals

58%
of users trust AI answers over organic results

Salesforce Research, State of the Connected Customer, 2024

3x
higher conversion from AI-referred traffic

Semrush AI Visibility Report Q4 2024 — AI citations drive higher-intent visits

180M+
monthly active ChatGPT users globally

OpenAI, 2024 — Perplexity crossing 100M monthly queries/day by late 2024

73%
of B2B buyers use AI in research phase

Gartner, 2024 — Buyers consult LLMs before contacting vendors

30%
organic click-through drop from AI Overviews

SparkToro, 2024 — AI answers reducing clicks for informational queries

1st
GEO specialist in Vietnam with documented AI results

justinha.info.vn — 80% AI visibility for GEO | IHG-Branded Airport Hotel HCMC in 3 months without backlinks or paid PR

02

Why GEO Now

The window to build AI authority before competitors is closing fast.

Traditional SEO still matters — but it only answers half the equation in 2025. Millions of buyers now skip Google entirely, asking ChatGPT or Perplexity for recommendations. If your brand isn't in those answers, you don't exist to them.

Signal
Traditional SEO
GEO / AI Search
Target Platform
Google SERP
ChatGPT, Perplexity, AI Overview, Gemini
Success Metric
Keyword rankings, clicks
Brand citations, recommendations
Backlinks Required
Often critical
Important — Digital PR & citation signals
Entity Optimization
Partial
Core strategy
Schema / Structured Data
Helpful
Essential signal
LLM-Ready Content
Not required
Answer-first formatting required
Brand Knowledge Graph
Optional
Core trust signal
Prompt Testing
N/A
Monthly, across all platforms
Timeline to Results
3–12 months
4–12 weeks first citations
$0
Backlinks spent — GEO | IHG-Branded Airport Hotel HCMC

80% AI visibility across ChatGPT and Google AI Mode in 3 months. No PR spend. No link outreach. Pure GEO content architecture and entity optimization.

Case Study · justinha.info.vn

8mo
To full AI + Local visibility — GEO & Local SEO | Italian Restaurant Danang

Brand-new restaurant. Zero domain authority. Tight budget. Won Local SEO and consistent AI recommendations in under 8 months from launch.

Case Study · justinha.info.vn

40
Articles drove full AI visibility — SEO & GEO | Premium Flooring Brand US/UK/AU

Luxury carpet brand. US, UK, AU markets. 40 informational articles, no backlinks built, consistent citations across ChatGPT and Perplexity.

Case Study · justinha.info.vn

The Cost of Waiting

Brands that delay GEO lose the window to build AI authority first.

  • Competitors who establish AI citations today will be embedded in LLM training patterns over time, making displacement harder.
  • AI Overviews are already reducing organic CTR by 15–30% for informational queries — the traffic is shifting now.
  • LLMs prefer brands with clear entity signals, structured data, and consistent off-site mentions — all of which take time to build.
  • Early GEO movers in your niche will own the recommended brand slots before your strategy even launches.
03

GEO Methodology

A 5-phase framework developed over 2+ years of hands-on AI visibility work.

01
AI Visibility Audit

Benchmark your brand across ChatGPT, Perplexity, AI Overview, and Gemini using 20–30 real-user prompts. Map where you appear, where competitors dominate, and what gaps exist.

Prompt Testing Gap Analysis Competitor Map
02
GEO Technical Foundation

Schema markup for entities, FAQ, and HowTo. LLMs.txt setup. Knowledge Graph entity strengthening. Site architecture review for LLM crawlability and AEO readiness.

Schema Markup LLMs.txt Entity Graph
03
Content Engineering

AI-optimized content assets written with answer-first formatting, semantic clustering, and embedded structured data. Each piece is engineered to be cited, not just ranked.

Answer-First Topical Authority LLM Formatting
04
AI Authority Signals

Off-site entity mentions on Reddit, LinkedIn, YouTube, and industry publications — the platforms LLMs actively learn from. Strategic distribution to reinforce brand entity across the web.

Reddit Presence LinkedIn Authority Entity Mentions
05
Prompt Testing & Reports

Monthly prompt testing across all target AI platforms. Visibility tracking with before/after documentation. Actionable insights and continuous refinement based on real AI responses.

Monthly Reports Platform Testing Iteration
04

AI Branding

Control how every LLM model describes, positions, and recommends your brand.

Brand Voice in LLM Answers

Define exactly how your brand sounds when ChatGPT, Claude, or Perplexity mentions it — tone, authority signals, and positioning language trained into AI responses.

  • Tone & positioning vocabulary audit across LLMs
  • LLM-specific brand language guidelines document
  • Consistent messaging signals across 9 AI platforms
  • Monitoring for tone drift in AI-generated responses

Entity & Knowledge Graph Setup

Ensure every major LLM holds accurate, complete knowledge about your brand, founders, products, and services — building the entity layer that drives AI citations.

  • Google Knowledge Panel creation and optimization
  • Wikidata structured entity setup and verification
  • LLMs.txt and brand fact file deployment on-site
  • Schema markup for brand entity authority signals

LLM Brand Audit

Test what ChatGPT, Claude, Gemini, and 6 other models currently say about your brand — uncover gaps, factual errors, and missed citation opportunities.

  • 50-prompt audit across all 9 AI platforms
  • Competitor brand comparison and positioning analysis
  • Gap identification with priority scoring matrix
  • Before/after tracking baseline setup and report

Brand Narrative Optimization

Shape the story LLMs tell when recommending your brand — from authority framing to competitive differentiation that makes AI prefer citing you over competitors.

  • Authority narrative content creation (answer-first format)
  • Competitive differentiation signal articles
  • LLM citation source selection and optimization
  • Brand positioning reinforcement across AI-indexed content
05

What You Get

Every deliverable explained — no vague "strategy decks," only real execution.

AI Visibility Audit Report

A documented benchmark of your brand's current presence — or absence — across all major AI platforms.

  • 20–30 real-user prompt tests documented
  • Screenshot evidence of citations or gaps
  • Competitor AI visibility mapping
  • Priority action list ranked by impact
  • Platform-by-platform summary
LLM-Optimized Content

Content written to be cited by AI — not just read by humans. Answer-first structure, entity-rich, factually dense.

  • 3–10 AI-optimized articles/month (by package)
  • Answer-first formatting for LLM ingestion
  • Semantic clustering for topical authority
  • Internal linking strategy included
  • Embedded structured data (FAQ, HowTo)
Schema & Structured Data

Technical markup that helps AI models understand, trust, and cite your brand accurately and consistently.

  • Organization, LocalBusiness, Person schema
  • FAQ and HowTo schema per content piece
  • BreadcrumbList and SiteLinks markup
  • Review and AggregateRating where applicable
  • Validation and monitoring included
LLMs.txt & Entity Files

AI-native files that communicate directly with LLM crawlers — the robots.txt of the AI era, now essential for any GEO strategy.

  • LLMs.txt creation and deployment
  • LLMs-full.txt for richer brand context
  • Brand entity definition document
  • Knowledge Graph entity strengthening
  • Ongoing maintenance and updates
Off-Site AI Authority Signals

Strategic brand mentions on the platforms LLMs actively learn from — Reddit, LinkedIn, YouTube, and niche publications.

  • Reddit entity mentions (relevant subreddits)
  • LinkedIn authority content strategy
  • YouTube description and caption optimization
  • Niche publication mention strategy
  • Brand citation tracking
Monthly AI Visibility Report

Real documented evidence of your brand's growing presence across all AI platforms — every single month.

  • Platform-by-platform citation tracking
  • Screenshot documentation of AI responses
  • Before/after comparison each month
  • Competitor visibility changes
  • Next-month action plan included
06

GEO in Practice

Real AI visibility results from real clients — documented and repeatable.

GEO Hospitality 3 Months Zero Backlinks

GEO | IHG-Branded Airport Hotel HCMC — AI Visibility from Zero

A well-known hotel brand with no existing AI visibility strategy. No paid PR. No link building. Starting from scratch, the goal was to dominate ChatGPT and Google AI Mode recommendations for airport hotel searches in Ho Chi Minh City.

80%
Brand visibility across AI prompts
3mo
Time to consistent citations
$0
Backlinks or PR spend

Approach

  • 20-prompt AI audit across ChatGPT and Google AI Mode
  • LLMs.txt and entity files deployed on-site
  • 12 answer-first articles targeting airport hotel queries
  • Schema markup: HotelLodging, FAQPage, LocalBusiness
  • Reddit and LinkedIn entity mentions for off-site authority
Read Full Case Study
GEO Semantic SEO US · UK · AU E-Commerce

SEO & GEO | Premium Flooring Brand US/UK/AU — Full AI Visibility, Zero Backlinks

A luxury carpet brand targeting high-intent buyers across three English-speaking markets with zero existing SEO or GEO presence. The challenge: build topical authority and AI visibility in a competitive space without link building.

40
Articles drove full AI visibility
3
Markets covered simultaneously
0
Backlinks built — pure content

Approach

  • Full topical map across carpet types, care, and buying guides
  • 40 informational articles with semantic clustering
  • Product schema and entity markup across all pages
  • AI-first FAQ content embedded site-wide
  • Monthly prompt testing in ChatGPT and Perplexity
Read Full Case Study
GEO Local SEO Restaurant Low Budget

GEO & Local SEO | Italian Restaurant Danang — Local GEO from Zero Budget, Zero Authority

A brand-new restaurant with no website history, zero domain authority, and a tight budget. Goal: rank locally in Google and become recommended inside AI tools for Italian restaurant searches in Ho Chi Minh City.

8mo
To full Local + AI visibility
#1
Local SEO position achieved
Low
Budget — maximum ROI

Approach

  • Google Business Profile optimization as entity anchor
  • LocalBusiness and Restaurant schema on all pages
  • Hyperlocal content for district-level AI queries
  • LLMs.txt and entity files built from day one
  • Off-site mentions on local food communities
Read Full Case Study
GEO Google Discover Local Business

Local SEO | Premium Hair Salon Melbourne — Trending Nodes + AI Visibility

A local hair salon that used trending content signals to dominate Google Discover and establish AI visibility — driving a 784% increase in direct bookings and 94,000 Discover clicks without any paid advertising.

94K
Google Discover clicks
784%
Direct booking growth
$0
Paid advertising spend

Approach

  • Trending content strategy using Google Trends signals
  • Hair salon entity establishment across AI platforms
  • FAQ content optimized for AI answer boxes
  • Schema for local service entity and reviews
  • Direct booking path optimization post-AI citation
Read Full Case Study
07

GEO Packages

Transparent pricing. No retainer surprises. All packages include full strategy and execution.

Every package includes a full AI Visibility Audit as the starting point — so you know exactly where your brand stands before any work begins. No guesswork, no assumptions.

Starter
$500
per month
Contract: 3–6 months
  • AI Visibility Audit (20 prompts, 1 platform snapshot)
  • 1 AI Platform optimized (ChatGPT or Perplexity or AI Overview)
  • 3 Prompt Targets — brand + product + category
  • 3–4 AI-Optimized Content Pieces / month
  • LLMs.txt Creation, Setup & Submission
  • Schema & Structured Data for GEO (FAQ, Article, Organization)
  • Basic Entity / Knowledge Graph Setup
  • Internal linking structure for LLM crawlability
  • Monthly AI Visibility Report (PDF + prompt screenshots)
  • Email support — response within 48h
Get Started
Enterprise
$900
per month
Contract: 9–12 months
  • AI Visibility Audit (50+ prompts, 4+ platform deep-dive)
  • 4+ Platforms: ChatGPT + Perplexity + AI Overview + Gemini
  • 20 Prompt Targets — full brand, product & market coverage
  • 8–10 AI-Optimized Content Pieces / month
  • Advanced Knowledge Graph Setup (Wikidata + Google KP)
  • Multi-Platform AI Optimization with per-model tuning
  • Advanced Dataset & Training Signal Strategy
  • Full Off-Site Entity Authority Program (5+ sources)
  • Competitor AI displacement strategy
  • Custom Prompt Testing Dashboard (monthly tracking)
  • Weekly Updates + Monthly Executive Deep-Dive Report
  • Dedicated Slack / WhatsApp channel — same-day response
Get Started
Service Add-ons— One-time or monthly
AI Visibility Audit
20 real-user prompts tested across 4 AI platforms. Screenshot evidence of every citation or gap. Competitor map and priority action list included.
Best for: Brands not ready for a retainer but want to see their real AI opportunity first.
Delivery: 5–7 business days.
$250
Competitor AI Visibility Report
How your top 3 competitors appear in AI answers today — same prompt set, side-by-side comparison, gap analysis, and displacement priorities. ($100 per competitor across ChatGPT, Perplexity, Google AI Mode)
Best for: Brands that want to understand the competitive landscape before committing to a GEO strategy.
Delivery: 5–7 business days.
$300
Brand Entity Audit
30+ prompts asking AI platforms directly about your brand. Report documenting which LLMs understand your brand correctly, which get it wrong, and which don't know you at all. Includes specific action items to fix each gap.
Best for: Established brands that suspect AI models are misrepresenting or ignoring them.
Delivery: 5–7 business days.
$200
GEO Strategy Session (90 min)
Private 1-on-1 session. We review your current site, AI presence, and competitive position together — then build a 90-day GEO action roadmap you can execute yourself or bring to your team.
Best for: Founders, in-house marketers, or agency owners who want expert direction before executing.
Delivery: Scheduled within 5 business days of booking.
$100
LLMs.txt+ Entity File Setup
LLMs.txt, LLMs-full.txt, and brand entity definition file — created and deployed on your site. The AI-native foundation every GEO-ready site needs.
Already included in all retainer packages. This Add-on is for brands not on a retainer.
Delivery: 3–5 business days.
$100
Schema Markup Setup
Full implementation of structured data (Organization, FAQ, Article, LocalBusiness, HowTo) across your existing site. Two tiers based on site size.
Retainer packages cover schema for new monthly content. This Add-on covers your entire existing site.
Delivery: 5–10 business days.
$150 ≤15 pages
$200 ≤40 pages
GEO Content Pack
AI-optimized articles with answer-first structure, embedded schema, semantic clustering, and internal linking. Delivered in one batch.
This is content only — retainer packages include content plus audit, schema, LLMs.txt, reporting, and support.
Delivery: 7–14 business days.
5 articles — $250
10 articles — $300
Content Rewrite Pack
Rewrite your existing content into LLM-readable format: answer-first structure, FAQ blocks, entity anchors. No new content — restructuring only.
Best for: Sites with strong existing content that just needs reformatting for AI visibility.
Delivery: 5–10 business days.
5 pages — $120
10 pages — $200
Monthly Prompt Testing Report
30 prompts tested monthly across target AI platforms. Screenshot documentation, month-over-month comparison, and change tracking. No retainer required.
Best for: Brands that completed a retainer and want ongoing monitoring, or brands running GEO in-house but need professional tracking.
Delivery: Sent within the first 5 business days of each month.
$250/mo
Recommended Bundles— Pre-packaged combinations
GEO Discovery Bundle
AI Visibility Audit + Competitor AI Visibility Report + Brand Entity Audit. Full diagnostic picture before any commitment.
$400 Save $70
GEO Foundation Bundle
LLMs.txt+ Setup + Schema Markup Setup (≤15 pages) + Content Rewrite Pack (5 pages). Technical + content foundation in one go.
$290 Save $80
All Add-ons can be combined with any retainer package at a 10% bundle discount. Not sure which combination fits? Let's talk.
Platform Add-ons— Expand AI Coverage Per Model

Each retainer package includes a set number of AI platforms. Platform Add-ons let you expand coverage to additional platforms — or purchase standalone without a retainer.

Every Platform Add-on includes: 20+ prompt tests per month on that platform · crawler/bot accessibility audit · content optimization for the platform's citation engine · brand mention and citation tracking · monthly report with screenshot evidence.
Tier 1 — $150/mo per platform
ChatGPT / OpenAI
The highest-volume AI platform (180M+ monthly active users). Includes Bing-indexed content optimization, OAI-SearchBot crawl monitoring, and GPT-4o context testing.
$150/mo
Google AI Mode
Google's newest conversational AI experience. Conversational query-chain optimization, multi-turn session visibility strategy, follow-up intent mapping, and weekly AI Mode prompt testing.
$150/mo
Google AI Overview
AI snapshot trigger optimization, People Also Ask targeting, schema markup for Overview appearances.
$150/mo
Tier 2 — $120/mo per platform
Gemini / Google
Google Knowledge Graph entity signals, Gemini grounding optimization, GSC data analysis for AI visibility.
$120/mo
Perplexity
Source-citation audit, Perplexity Pages content strategy, PerplexityBot index monitoring.
$120/mo
Microsoft Copilot
Bing index optimization (Copilot's primary data source), BingBot crawl audit, enterprise entity setup.
$120/mo
Tier 3 — $100/mo per platform
Claude (Anthropic)
ClaudeBot crawl accessibility audit, content optimization for Claude's web-search citations.
$100/mo
Grok / xAI
X (Twitter) entity profile optimization, real-time content indexing for Grok's live web access.
$100/mo
DeepSeek
CommonCrawl accessibility optimization, citation-ready source formatting, emerging market AI visibility strategy.
$100/mo

GEO Markets

🇺🇸 United States 🇬🇧 United Kingdom 🇦🇺 Australia 🇮🇩 Indonesia 🇹🇭 Thailand 🇻🇳 Vietnam 🇯🇵 Japan 🇨🇳 China 🇰🇷 South Korea

All prices in USD. Retainer contracts include a 30-day notice period after the minimum term.

08

GEO Training

Learn GEO from someone doing it — not someone teaching theory.

Want to build GEO in-house? I offer structured learning paths for marketers, SEO specialists, and founders who want to understand and execute Generative Engine Optimization themselves — with real frameworks, not generic AI courses.

Starter
was $400
$199
24 Modules · 3 AI Platforms · Lifetime Access

The GEO foundation for individual practitioners. Covers ChatGPT, Google AI Mode, and Google AI Overview — plus all 16 core GEO modules, three industry playbooks (Hospitality, Ecommerce, B2B & SaaS), competitor displacement, and advanced multi-market deployment.

Best for: SEO specialists, content marketers, and founders building GEO for their own brand.
Get Started

One-time payment · Lifetime access · Updates included · Course graduates get $100 off their first retainer month.

#ModuleStarterGEO Professional
AI Platform Modules
01GEO for ChatGPT / OpenAI✓✓
02GEO for Google AI Mode✓✓
03GEO for Google AI Overview✓✓
04GEO for Perplexity—✓
05GEO for Gemini—✓
06GEO for Microsoft Copilot—✓
Core GEO Modules
07LLMs Foundation✓✓
08GEO vs SEO✓✓
09GEO Technical Setup✓✓
10Onpage GEO✓✓
11GEO Content Strategy✓✓
12GEO Branding✓✓
13GEO Offpage Signals✓✓
14Reddit GEO✓✓
15LinkedIn GEO✓✓
16Local GEO✓✓
17GEO Tools & Stack✓✓
18GEO Audit & Reporting✓✓
19GEO Case Study Breakdown✓✓
20Access Log File Analysis✓✓
21Information Architecture✓✓
22Prompt Research✓✓
Strategy & Business
23GEO for Professional Services—✓
24GEO Strategy & Execution Templates—✓
25GEO Competitor Displacement✓✓
26GEO ROI & Measurement for Business—✓
Industry & Advanced
27GEO for Hospitality✓✓
28GEO for Ecommerce✓✓
29GEO for B2B & SaaS✓✓
30GEO Client Proposal & Pitch—✓
31GEO Team Management—✓
32GEO Client Reporting—✓
33GEO Pricing & Packaging—✓
34Advanced GEO: Multi-Market & Multi-Language✓✓
Total Modules2434
Platforms Covered36
Price$199$399
Included Assets All tools and templates included with every course tier
LLMs.txt Template
Ready to deploy on any site — the AI-native foundation every GEO site needs.
Schema Markup Library
8 schema types, copy-paste ready — Organization, FAQ, Article, LocalBusiness, and more.
GEO Prompt Testing Spreadsheet
50-prompt audit tracker with platform columns and citation scoring.
8-Week GEO Execution Plan
Week-by-week action checklist from technical setup to ongoing reporting.
AI Access Log File Tool
Track which AI bots are crawling your site and identify indexing gaps.
GEO Audit Tool
Full visibility diagnostic across AI platforms — identify where you appear and where you're missing.
GEO Sentiment Score
Measure how AI models perceive and describe your brand — positive, neutral, or absent.
GEO KPI Template
Track the metrics that actually matter in AI search — citation rate, prompt coverage, share of voice.
SEO/GEO Manager Plugin (WordPress)
Manage GEO signals, LLMs.txt, and schema directly inside your WordPress dashboard.
1-on-1 · Limited Availability
Private GEO
Mentoring
4 sessions · Personalized · Built around your actual projects

For SEOs, marketers, or agency owners who want hands-on guidance applying GEO to real work. Four private 60-minute sessions — we review your projects together, answer what's blocking you, and build your GEO execution plan step by step.

  • 4 × 60-min private video sessions
  • Async Q&A via WhatsApp / Telegram between sessions
  • Access to all GEO frameworks and templates
  • Prompt testing methodology hands-on
  • Real-client case reviews (under NDA)
  • Sessions scheduled around your availability
$400
for 4 sessions
No ongoing commitment · Schedule at your pace
Apply for Mentoring
Max 3 mentees at a time — limited spots
Who This Is For
  • SEO specialists adding GEO to their service offering
  • In-house digital marketers upskilling for AI search
  • Agency owners building a GEO practice from scratch
  • Founders who want to own their GEO strategy internally
  • Content strategists transitioning to AI-first content
  • Consultants preparing to advise clients on AI visibility
What Makes This Different
  • Taught by someone actively doing GEO — not just writing about it
  • Real case studies with documented results, not hypothetical examples
  • Frameworks built through trial and error across multiple industries
  • Vietnam's first GEO specialist with published AI visibility results
  • Practical execution focus — you build something real during training
  • No upsells, no certification theater — just actionable GEO knowledge
09

How I Report

Monthly AI visibility reports with screenshot evidence — not vanity dashboards.

"Best 5-star resorts in Da Nang for families?"
ChatGPT
Featured
"Luxury beach resorts central Vietnam with spa"
Perplexity
Cited
"Where to stay in Da Nang for a honeymoon?"
AI Overview
Featured
"Resorts near Marble Mountains Da Nang?"
Gemini
Cited
"Budget-friendly beach hotels Da Nang?"
Claude
Not Yet
"All-inclusive resorts Vietnam private beach"
ChatGPT
Featured
"Best Vietnam beach resort for digital nomads?"
Grok
Not Yet
"Resort with kids club near Da Nang city"
Perplexity
Cited
  • Screenshot Evidence — Every Prompt

    Every citation (or absence) is documented with a real screenshot from the AI platform. No estimated metrics, no vanity proxies — only documented reality.

  • Before / After Monthly Tracking

    Each monthly report shows your previous month's status vs current, so you see the compounding momentum clearly over time.

  • Competitor AI Visibility Comparison

    Professional and Enterprise packages include monthly tracking of how your top 3–5 competitors appear in the same prompts — so you always know where you stand.

  • Next-Month Action Plan

    Every report ends with a clear, prioritized list of actions for the following month — so there's never a gap between insight and execution.

10

GEO Questions

Honest answers to the questions most clients ask before getting started.

What exactly is GEO and how is it different from SEO? +
SEO optimizes your website to rank in Google's search results. GEO (Generative Engine Optimization) optimizes your brand to be cited and recommended inside AI-generated answers from ChatGPT, Perplexity, Google AI Overview, and Gemini. The mechanics are different — GEO focuses on entity authority, LLM-readable content, and structured data rather than keywords and backlinks.
Can you guarantee my brand will appear in ChatGPT? +
Yes — for the specific prompts we target. GEO works by identifying the exact questions your audience asks AI, then optimizing your brand to be the answer. Across client campaigns, we consistently achieve 80%+ visibility on targeted prompts within 3–4 months. This isn't a broad guarantee — it's prompt-level execution with documented monthly results. What we can't control is unpredictable model updates, but the compound effect of entity signals and structured content makes citations resilient over time.
How long does it take to see GEO results? +
Some clients see first citations within 4–8 weeks. More competitive niches or brands starting from zero may take 3–4 months. GEO compounds over time — early citations build entity trust that makes future citations more consistent. The GEO | IHG-Branded Airport Hotel HCMC case reached 80% visibility in 3 months starting from zero.
What industries benefit most from GEO? +
GEO works best for businesses where trust, expertise, and research matter before purchase: hospitality (hotels, restaurants, tours), professional services, e-commerce in competitive niches, luxury goods, healthcare, and any B2B business where buyers use AI to research vendors before making contact.
Do I need to already have strong SEO for GEO to work? +
Not necessarily. SEO & GEO | Premium Flooring Brand US/UK/AU achieved full AI visibility with 40 articles and zero backlinks. However, strong SEO creates better crawlable content for LLMs to reference. Ideally, SEO and GEO run together — but GEO can deliver results even on lower-authority sites when content structure and entity signals are strong.
What is LLMs.txt and do I really need it? +
LLMs.txt is a file placed on your website that communicates directly with AI crawlers — similar to how robots.txt guides Googlebot. It tells AI models which content to prioritize and how to understand your brand. It's not a magic solution, but it's a foundational GEO signal that all modern AI-first websites should have. It's included in every package.
Does GEO work for local businesses in Vietnam? +
Absolutely — and local/niche markets are often the easiest to win. AI models prioritize clear, specific, authoritative answers. A local restaurant in HCMC can become the top AI recommendation for "Italian restaurants in Ho Chi Minh City" faster than a global brand can dominate a broad category. Local GEO is a significant opportunity right now.
Will GEO drive actual leads and revenue? +
Yes — AI-referred traffic tends to be higher intent. When a user asks ChatGPT "best hotel near HCMC airport" and your brand is the one recommended, they arrive with intent already formed. Local SEO | Premium Hair Salon Melbourne saw 784% direct booking growth in part due to AI visibility driving intent-qualified visitors who didn't need further persuasion.
What does the onboarding process look like? +
After signing, I start with a full AI Visibility Audit — documenting your current brand presence across all target AI platforms. This takes 1–2 weeks and forms the foundation of the strategy. From there, technical setup begins in parallel with content production. You'll receive your first report at the 30-day mark, and monthly thereafter.
How is progress measured without traditional keyword rankings? +
GEO progress is measured through prompt testing — running a consistent set of 20–50 real-user questions across all target AI platforms and documenting where your brand appears, how it's described, and whether it's recommended. This is tracked monthly with screenshots, so progress is always visible and verifiable.
11

Start Your GEO Strategy

Tell me about your brand and goals — I'll come back with a clear recommendation.

Ready to get recommended by ChatGPT, Perplexity, and Google AI Overview? Every engagement starts with an AI Visibility Audit so we both know exactly what we're working with.